Customer support in messengers for business: rules and automation
How to set up customer support in messengers: choosing channels, public rules, one inbox for conversations, reply templates, chatbots and the metrics that show service quality.
E-commerce operations
Courier delivery or a Nova Poshta branch: what shoppers choose
Courier, branch or parcel locker: what the shopper's choice depends on, how to show delivery methods in the cart, what data to collect and how to describe the terms on the site and for Google.
Seasonal demand: how to plan purchases of seasonal goods
How to plan purchases of seasonal goods: find seasonality in the data, calculate the order volume, split purchasing into waves and prepare the website, feed and ads for the peak in time.
Wholesale and retail prices on a website: how to manage them in one store
Wholesale and retail prices can be managed in one store: price tiers, customer groups, minimum orders, correct markup and feeds. We cover the models, launch steps and common mistakes.
Online store fraud: protection and chargebacks
Protecting a store from fraud takes several layers: secure payment, checks of suspicious orders, clear return terms and evidence for disputes with the bank.
Loyalty program for an online store: simple mechanics
A small store can do with simple mechanics: a discount on the next order, points, a gift above a certain order total or a referral discount. We explain how they work and how to calculate their econom…
Which CRM to choose for an online store: criteria and mistakes
A store needs a CRM when orders, customers and conversations are scattered across messengers and spreadsheets. We go through the types of solutions, selection criteria, integrations and the implement…
Customer service standards for an online store: replies and response times
A service standard is a set of written rules: response times by channel, tone, templates and escalation. We explain what it includes and how to introduce it in your store.
Your own website or a marketplace: how to combine the channels
A marketplace gives a quick start and new buyers, your own website gives control over the brand, prices and customer base. We explain how to combine the channels and calculate which one is more profi…
Supplier stock synchronization: how to set up price lists and updates
Supplier data go stale quickly, and the store sells goods that are no longer available. We cover price list formats, update frequency, data checks, markup and synchronization risks.
Inventory management for an online store: where to start
Without inventory management, a store sells goods it does not have and loses money on leftover stock. We cover SKUs, receiving, reservations, stocktaking and choosing a tool for a small business.
Product packaging for an online store: how to reduce losses
Packaging protects the product in transit and affects returns and the customer's impression. We cover materials, box sizes, protecting fragile items, labeling, cost and common mistakes.