Online store personalization without big budgets: where to start
How to set up online store personalization without big spending: which signals you already have, which techniques work, what data you need, how to respect privacy and check the result.
AI and the market
Dynamic pricing in an online store and AI: possibilities and limits
What dynamic pricing in an online store is, what AI can do in it and what stays with the owner: margin limits, customer trust, platform rules and the law.
Demand forecasting in an online store: does a small business need AI
How to forecast demand and stock in a small online store: simple formulas, seasonality, data for models and the situations where AI really makes sense.
AI-generated images for products: what is allowed and what is risky
How to use AI-generated images in product cards: what is usually acceptable, and the risks related to misleading shoppers, marketplace rules and copyright.
AI and copyright in business content: general principles
Who is the author of an AI-generated text or image, what risks a business faces and how to use AI services safely: general principles of handling copyright in website content.
When the buyer is not a person: AI agents in e-commerce
What AI agents in e-commerce are, how they search for and compare products, and what an online store should prepare: data, feed, markup, transparent terms and a simple cart.
How to prepare a website for AI search: structure, data, trust
How to prepare a website for AI search: crawlability, a clear content structure, markup and consistent facts, signs of trust and simple ways to check the result.
robots.txt, llms.txt and AI bots: what to allow and what to block
How to set up robots.txt for AI bots: how training, search and user-request bots differ, what to block for everyone, and whether your site needs an llms.txt file.
AI ad automation: Performance Max and Advantage+ without illusions
What Performance Max and Advantage+ actually automate, where the weak spots of AI ad automation are and how to launch campaigns: tracking, feed, goals, exclusions and honest evaluation.
Artificial intelligence in marketing for beginners: what is changing and what to learn
AI takes over a marketer's routine work: drafts, spreadsheet analysis, ad variants. Strategy and responsibility for the result stay with the human. We look at which skills to learn first.
AI tools for small business: what is worth trying
An overview of AI tool categories for small business: chat assistants, images, transcription, customer support. How to choose a service for a task, run a pilot and keep data safe.
Trust in content and artificial intelligence: how a brand can stand out
When texts can be generated in a minute, trust comes from proof of real expertise: authors, sources, first-hand experience, open contacts and updates. We explain how to show this on your website.