Turnkey landing page for a new product launch

Landing page for a new product launch: what a buyer checks

A landing page for a new product launch is a page where a person gets to know the offer for the first time. The brand is still little known, so they check whether the product solves their problem, how much it costs and whether it can be trusted. After an ad or a publication, a person types the product name into Google along with the words reviews, price, buy to check the offer.

A launch goes through stages: teaser and waitlist, opening of sales, sustaining demand. The page changes along with them.

Structure of a launch page, block by block

• first screen: the problem, the product's promise, the main button;
• how it works: short steps and a video or screenshots;
• benefits in plain language, tied to the user's real situations;
• a comparison with what people use now, without attacks on competitors;
• price, package contents, pre-order terms or plans;
• reviews from early users and media mentions, genuine ones only;
• questions and answers and a form at the end of the page.

The set of blocks depends on the stage: before sales open, the page collects a waitlist; after they open, it leads to a purchase. You update texts and prices in the admin panel without a developer.

How we work on a launch landing page

1. you tell us about the product, the audience, the price and the launch date;
2. together we define the main promise and the order of blocks;
3. we build a waitlist version, then a sales version;
4. we set up the form, notifications and Google Analytics 4 goals;
5. we connect the Meta pixel or ad tags if you plan paid traffic;
6. we check the page on a phone and launch it.

We track waitlist sign-ups, video views and clicks on the purchase or pre-order button. Traffic comes from ads, social media, media publications and e-mail newsletters; we tell the sources apart by UTM tags. We register the advertising and analytics accounts in your name.

Cost and timeline of a launch landing page

A landing page on a template costs from $500, and the launch takes 3–5 working days after we receive the materials about the product. If you need a custom design, we state the timeline after a consultation. We fix the price in the contract, and the consultation is free. The formats are described on the pages Landing page development and Template website; for a product with many sections and documentation, a turnkey corporate website is a good fit. We estimate launch promotion after a consultation and an audit.

Questions and answers

Where do I start a launch if the product is not ready yet?

With a waitlist page: a short description of the problem, the promise and a sign-up form. Later it is expanded into a full landing page.

What proof can be used when there are no reviews yet?

A product demo, an explanation of how it works, warranty terms and answers to questions. Made-up reviews and figures should not be used.

Do I need a separate page if the company already has a website?

A separate landing page subordinates the page to a single goal; a short description with a link is enough on the company website.

How do I measure the result of a launch?

By events: sign-ups, demo views, clicks on the purchase button, requests. The metrics are compared by traffic source.