Size chart: how to reduce the number of returns
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Size chart: how to reduce the number of returns
In clothing and footwear niches, half of all returns happen because of size. Every such return means double shipping at your expense and a spoiled impression for the customer.
~50%
of returns due to size
The basics
What is a must
A table in centimeters. Real measurements alongside the conventional S/M/L or European size numbers.
Measurements of the item itself. Insole length, chest circumference, garment length – figures the buyer can compare with an item of their own.
Access without leaving the page. The table opens in a pop-up right from the product page, with no separate page to load.
Even better
What reduces returns even more
📐
How to measure
A short illustrated guide: where exactly to place the measuring tape.
👤
Model's measurements
"Height 178, size 48" – the buyer instantly pictures it on themselves.
💬
Tips from reviews
"Runs one size small" on the product page is the most useful phrase for a buyer.
🏷
Brand sizing
For shoes from different manufacturers, size 42 means different lengths. Show sizes in cm.
The technical side
How not to break your catalog
Sizes belong in product variants, never in separate products. Otherwise the catalog bloats and stock levels get mixed up.
Show which sizes are out of stock. A crossed-out size tells the buyer more than a size missing from the list.
Different charts for different categories. Children's clothing, shoes and outerwear can't share one table.
Lots of returns because of size?
We will set up size charts, product variants and tips on product pages – so buyers choose the right size the first time.
