Catalog structure for a B2B store
LightSEO · B2B
Catalog structure for a B2B store
A B2B buyer searches differently from a retail one: they come with a specific technical requirement, know the SKUs and compare products rationally, using the specification table.
1
commercial proposal request instead of a cart
100%
accurate specifications
Differences
How a B2B catalog differs from a retail one
SKU search matters more than categories. A professional knows what they need and types in the code instead of browsing the menu.
Specifications instead of emotions. Precise parameters, compatibility, tolerances and certificates replace "stylish and convenient".
They buy in batches. The catalog needs order multiples, a price per unit and per package, and volume discounts.
Decisions take a long time. Buyers need to be able to save a selection, get a commercial proposal and come back a week later.
Features
What a B2B catalog needs
💼
Prices by customer group
Retail, wholesale, dealer – each sees their own prices after signing in.
📄
Commercial proposal request
A button next to "buy", or in its place if the price is negotiable.
📊
Comparison and export
The option to compare items and export a selection to a file for approval.
🔁
Repeat orders
Purchase history and one-click repeat of a previous order.
SEO
How a B2B catalog attracts traffic
Queries with "wholesale" and "from the manufacturer". These get their own landing pages instead of a menu item.
Technical queries. "Steel pipe 57x3.5" – a search by specific parameters. This calls for indexable filters.
Industry pages. "Bakery equipment", "for auto repair shops" – selections by field of application.
Selling wholesale and retail from one website?
We will build a catalog that works for both audiences: prices by customer group, commercial proposal requests and SKU search.
