Sewing supplies store, Horoshop
In 9 months: +6,246% sessions and +11,050% conversions.
SEO strategy 2026 · Horoshop Partner Expert
Instead of selling a "work package", we build an individual strategy for your catalog, niche and competitors. We work comprehensively: the site has to grow in classic Google search and in AI answers at the same time, because that is where a growing share of demand is going now.

Price
$650
Light – from $650 / mo. The basic package for stores that are starting out or putting their technical side in order. Standard – from $1,000 / mo, Pro – from $1,500 / mo: see the package comparison below.
since 2015
working with e-commerce
250+
projects launched
Partner Expert
Horoshop status
What has changed
More and more often, users get a ready answer right in the search results or in an AI chat. Sites that don't make it into the sources lose traffic even in top positions.
Google understands a product, a brand and a category as objects. The site with clean structured data wins over the one with the highest keyword density.
Real contacts, company details, reviews, authorship, domain history – the things both people and algorithms use to decide whether to trust you.
Strategy
We analyze the niche, competitors and the current state of the site. We build the plan around your catalog instead of a universal checklist.
Indexing, speed, duplicates, robots, sitemap, canonical, structured data markup. Without this, nothing else works.
We collect the keyword set, cluster it by intent and design pages for real demand: categories, brands, filter presets.
Texts that answer the buyer's questions, FAQs and structured data – so that AI systems cite your pages instead of passing them by.
External mentions and links from quality platforms, work on reputation and trust signals.
GA4, Search Console, rank monitoring. Every month we look at the data and adjust the plan.
Scope of work
A full site check and removal of everything that holds back indexing and speed.
Categories, subcategories, brands and filter presets for real buyer queries.
Unique category descriptions, Title and Description tags that people read and algorithms understand.
Structured answers, FAQs, structured data markup, E-E-A-T signals – so that the site gets into AI sources.
HTML blocks in texts, product collections and links between pages for behavioral factors.
A monthly report: what was done, what grew, what comes next. Access to all systems stays with you.
Price
| Parameter | Light | Standard | Pro |
|---|---|---|---|
| Minimum term | from 3 mo | from 3 mo | from 3 mo |
| Technical audit | included | included | included |
| Keyword set | up to 300 queries | up to 1,000 queries | unlimited |
| Category optimization | from 5 / mo | from 15 / mo | from 30 / mo |
| SEO texts | from 3 / mo | from 8 / mo | from 15 / mo |
| Filter presets | – | from 10 / mo | from 30 / mo |
| Optimization for AI search | basic | extended | full |
| External links | – | from $150 / mo | from $300 / mo |
| Personal manager | – | yes | yes |
| Reporting | monthly | monthly | monthly + call |
| Price | from $650 / mo | from $1,000 / mo | from $1,500 / mo |
Prices are per month of work; the minimum cooperation term is 3 months. The advertising budget and the link budget are paid separately. For CMSs other than Horoshop, the price is calculated individually.
Who it's for
Up to a few hundred products; it needs a clean technical base and its first rankings.
There is traffic, but growth has stalled – it needs systematic work on structure and content.
Clothing, cosmetics, electronics, building materials – niches where you can't reach the top without in-depth work.
Multiple languages, separate markets, work with international search results.
About the service
SEO promotion for an online store is monthly work that makes the store appear in Google more often for buyer queries and bring in orders from search without paying for every click. For a store on Horoshop, we combine technical SEO optimization, a catalog structure built for real demand, texts and external links.
Light – from $650 / mo, Standard – from $1,000 / mo, Pro – from $1,500 / mo, the minimum term is 3 months. The budget for links and advertising is paid separately. If the store first needs one-time work, start with basic SEO optimization or an SEO audit.
The first changes in visibility appear 4–8 weeks after the technical fixes, stable traffic growth comes in month 3–4, and orders from organic search usually in month 4–6. Client results are collected in the SEO case studies section.
While SEO gains momentum, sales come from Google Ads and Google Shopping. For stores on WooCommerce, OpenCart or Shopify there is a separate service: SEO promotion for online stores.
Questions
The first changes in visibility come 4–8 weeks after the technical fixes. Stable traffic growth comes in month 3–4. The commercial effect in orders usually comes in month 4–6. The timing depends on the competition in the niche and the initial state of the site.
We don't work from a template. First we analyze your niche, catalog and competitors, and only then do we draw up a plan. Along with classic SEO, we build in optimization for AI search from the start – something most contractors still ignore.
More and more people get answers in AI Overviews, ChatGPT and Perplexity without visiting websites. We structure content and data so that your store gets into the sources of these answers – a new channel of traffic and brand awareness.
No, and no honest agency guarantees specific positions – they are determined by the algorithm. We guarantee that the work plan is carried out, transparent analytics and visibility growth for priority queries, confirmed by Search Console and GA4 data.
Search engines need time to recrawl the site and re-evaluate the changes. One month of work physically doesn't have time to produce results – it's money spent with no chance to see the effect.
Yes. We are a certified Horoshop partner and know it best of all, and we also work with WooCommerce, OpenCart, Shopify and others. For other CMSs, the price is calculated individually after an audit.
What was done during the month, ranking dynamics for priority query groups, traffic and orders from organic search, and the plan for the next month. You have access to GA4, Search Console and the rank monitoring system.
Yes, at any time. Some clients start with Light to put the technical side in order and move to Standard or Pro when the base is ready and they need to scale.
Light – from $650 / mo, Standard – from $1,000 / mo, Pro – from $1,500 / mo. The minimum term is 3 months; the link budget is paid separately. We name the exact amount after a free quick analysis of the store.
Yes. One-time basic SEO optimization puts the technical side, meta tags and structure in order. After it, you can run the store on your own or switch to a monthly package.
Access to the Horoshop admin panel, Google Analytics 4 and Search Console, plus a list of priority categories and products. The LightSEO team does the rest.
We'll do a quick analysis of your store and show exactly what will bring growth in your niche – both in classic search and in AI answers.
Free and with no obligation
Message us on Telegram – we reply quickly. Or leave your contacts, and we'll get in touch during working hours: Mon–Fri, 9:00–18:00.