Moving a store from Instagram to Horoshop
Moving a store from Instagram to Horoshop turns the products from your posts and stories into a website with a catalog, cart, payment and delivery. Instagram remains a showcase and an advertising channel, while the website takes the orders and collects them in the admin panel instead of Direct messages and manual records.
- a catalog from posts: photos, names, prices, sizes and colors;
- descriptions without hashtags, rewritten for search queries;
- product variants for sizes and colors and availability statuses;
- catalog sections created manually in the Horoshop admin panel;
- online payment, installment payment and delivery by Nova Poshta and Ukrposhta;
- links in the profile and stories, Facebook pixel and Conversions API.
Why an Instagram store moves to a website
An owner searching for how to move sales from Instagram to a website has an audience and a recognizable style, yet orders come into Direct and comments. You have to answer questions about price and size manually, collect addresses and keep records. A website on Horoshop takes this over: the buyer sees the catalog, chooses an option, pays and arranges delivery without any messaging.
There is no old website, so SEO starts from scratch. Posts with hashtags and short captions need new descriptions, because search engines read the text of the page.
Buyers from Instagram come from their phones, so product pages must open fast and the cart works from a single screen. Before launch we go through the entire buyer journey: from the link in the profile to checkout.
What moving a store from Instagram includes
- a product spreadsheet compiled from posts and stories;
- new descriptions with attributes and buyers' search queries;
- size and color variants, availability statuses;
- catalog sections and filters;
- online payment, installment payment, delivery;
- Facebook pixel, Conversions API, GA4 and Search Console;
- a feed for Facebook Marketplace.
Instagram compresses photos, so the website needs the originals. We create catalog sections manually in the Horoshop admin panel following a structure we agree on with you.
How we move sales from Instagram to a website
- consultation, profile review and a list of products from posts;
- a spreadsheet: names, prices, sizes, colors, availability;
- sections, filling Horoshop with content and design;
- test orders, payment and delivery;
- launch, link in the profile, Facebook pixel, GA4.
From you we need a product spreadsheet or a link to the profile, original photos, and payment and delivery terms. We do not need your account password, and the profile stays under your control. The estimated timeline depends on the number of products, and we put it in the contract. At every step you see the intermediate result and make edits.
Cost and terms of the move
A store on Horoshop starts from $500. The cost of working on a catalog from posts depends on the number of products and the complexity of the variants, so we calculate it after a free consultation. The domain and admin panel belong to you, and we fix the price in the contract. Read about turnkey stores on the page "Online store development", about migration in the section "Migration from other platforms", and order a consultation on the page "Contacts".
Questions and answers
Can I keep Instagram and sell through the website?
Yes. Instagram remains a showcase: the link in the profile and stories leads to product pages, and ads can bring buyers to the website.
Are followers and comments transferred?
Followers and comments stay on Instagram, and there is no need to move them. Buyers appear in the store as they place orders.
Does the store support sizes and colors?
Yes, product variants are a built-in Horoshop feature, and the selection buttons are configured for your catalog.
Do I need a separate domain?
Yes, we recommend your own domain: it shows your brand in the link. We register the domain in your name.