Moving a store from Shop-Express to Horoshop
Moving a store from Shop-Express to Horoshop is a planned transfer of the catalog, URLs and SEO settings to a new platform: with a redirect map, a test launch and a check after the domain switch. Customers come to the same store, and the owner gets a convenient admin panel, feeds and integrations.
- products, photos, prices, specifications and stock from a Shop-Express export or admin panel;
- catalog sections created in the Horoshop admin panel according to the agreed structure;
- a mapping of old and new URLs and 301 redirects;
- titles, descriptions and page texts on the new URLs;
- configured delivery, payment and export to marketplaces;
- an indexing check in Search Console after the launch.
Why owners move from Shop-Express to Horoshop
An owner who searches for moving a store from Shop-Express to Horoshop already has a catalog and regular customers. The reasons for the move vary: exports to Rozetka and Google Shopping, delivery by Nova Poshta and Ukrposhta, online payment, flexible SEO templates or one platform for the website and marketplaces. Horoshop offers these features out of the box.
The main risk of a migration is the loss of search traffic due to changed URLs. That is why we start with an audit of the current URLs and discuss the design later.
Page URLs in Shop-Express may differ from the Horoshop URL formula, so we compare both structures before the launch and decide where a redirect is needed. The old store works until the day the domain is switched.
What the store migration from Shop-Express includes
- products with photos, prices, specifications, stock and product variants;
- a mapping of old and new URLs and 301 redirects;
- transferred title, description, H1 and category texts;
- payment, delivery and export to Rozetka, Prom.ua and Google Shopping;
- GA4, Search Console and the Facebook pixel;
- design in the Horoshop editor, adapted for smartphones.
We create the catalog sections by hand in the Horoshop admin panel according to the agreed structure and fill these sections with products from a file. We move the order history and customer base to the extent that Shop-Express outputs them.
How the migration from Shop-Express goes
- a free consultation and an audit of the current store;
- data export and approval of the section structure;
- filling Horoshop with content and setting up the design;
- test orders on a temporary address;
- domain switch, redirects, sitemap in Search Console.
From you, we need access to the Shop-Express admin panel or an export file, and access to the domain and analytics. Timelines depend on the number of products, and we fix them in the contract after the audit.
Cost and terms of the migration
An online store on Horoshop starts from $500, and the cost of the migration depends on the size of the catalog and the complexity of the structure. We estimate it after a free consultation and a website audit. We write the fixed price into the contract, the domain and admin panel belong to you, and the Horoshop plan is paid separately. The general process is described on the "Moving a store to Horoshop" and "Migration from other platforms" pages, and the "Contacts" page accepts consultation requests.
Questions and answers
What happens to the old page URLs?
We draw up a mapping of old and new URLs and set up 301 redirects. Horoshop remembers the previous URL when it changes, and we add the remaining rules by hand.
Are orders and customers transferred?
Yes, if Shop-Express outputs them in a file or the admin panel. During the consultation, we check which data is available and agree on the scope with you.
Will sales stop during the migration?
The old store keeps working while the new one is prepared on a temporary address. We switch the domain at a time agreed with you.
Who manages the store after the launch?
You do: the domain and admin panel belong to you. We train you to work with the catalog and orders and stay in touch in a shared chat.