Product page mistakes that drive buyers away
LightSEO · Mistakes
Product page mistakes that drive buyers away
The most frustrating losses happen when a buyer has already found your product, opened its page and still left. The cause is almost always one of these mistakes.
Top mistakes
What scares buyers away from a product page
Price below the first screen. The buyer scrolls looking for the price and gets annoyed. Especially on mobile.
No stock status. It is unclear whether the product is in stock and when it will arrive – the decision gets postponed forever.
One small photo. Without zoom and close-ups, the buyer cannot judge the product.
The supplier's description. A set of marketing phrases that leave the buyer's questions unanswered.
No delivery info on the page. To find out the cost, buyers have to look for a separate page – half of them never do.
Slow loading. Heavy photos and scripts: on mobile internet the page takes six seconds to open.
The button is hard to spot. It blends into the background or gets lost among other elements.
No reviews or warranty. For an expensive product, missing social proof is a deal-breaker.
Check
How to find the problems in your store
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Open it on a phone
Skip the desktop. This is how most buyers see the product page.
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Measure the speed
If the product page takes longer than three seconds to load, you are losing orders directly.
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Show it to an outsider
Ask: what is this product, how much does it cost, when will it arrive. If they cannot answer within ten seconds, the page needs fixing.
People open your product pages and still do not buy?
We will audit your product pages, show exactly what kills the sale and give you a prioritized plan of fixes.
