Rozetka gives you access to millions of buyers – and takes a noticeable cut of every sale in return. Your own website requires investment in traffic – and everything you earn is yours. We calculate both models honestly and show why the mature answer goes beyond "either-or".
An honest comparison
Back-of-the-envelope math
A product priced at UAH 1,000 with a 30% markup brings UAH 300 of gross margin. A 15% marketplace commission is UAH 150 – half of what you earn on every sale, forever, with no chance to optimize it. On your own website the same UAH 150 can go into advertising – and over time your acquisition cost falls (SEO, repeat customers, your customer base), while the marketplace commission never falls. That is the whole difference between renting traffic and building an asset.
A mature strategy
Rozetka sells fast-moving items well and brings turnover. Use it as a sales channel and a testing ground for checking demand for new products.
Full margin, your own customer base, repeat sales, brand. This is where your ads lead, where SEO lives and where a customer becomes a regular.
A flyer in the parcel, a promo code for a second purchase on the website, branded packaging – a marketplace buyer gradually becomes YOUR customer, with no fees.
Technically it is simple: a modern website platform exports products to Rozetka through an automatic feed – one catalog powers both channels without double work.
We will launch a website with full margin, connect it to Rozetka through a feed and set up a steady flow of buyers into your customer base. The marketplace sells – your website builds wealth.
📝 Calculate a website + Rozetka setupFree consultation. Using your turnover, we will calculate how much the commission eats up each year
