A catalog that is easy to navigate
A logical path from a group to a subcategory and a product is convenient for the buyer and clear to the search robot.
PRO package · Shop-Express
Advanced SEO optimization of an online store on the Shop-Express platform: order in a large catalog
Advanced SEO optimization of an online store on Shop-Express is the PRO package for a large product range. We organize the section structure around the way people search for your products, give each group its own tag template and manually write the tags for the home page and main pages, so Google shows the buyer the right section.
- Catalog structure built around search queries
- Custom tag templates for each group
- A report on all changes in 18 working days
PRO package
from $450
- Timeline
- 18 working days
- Catalog
- large, with many sections
- No structure changes
- STANDART, from $250
- Store still being built
- EXCLUSIVE, from $750
One price for every client, with no extra charges after the start. Companies receive an invoice without VAT.
2015
in e-commerce since this year
250+
projects completed by the team
Partner
official Shop-Express partner
18
working days – structure, tags, templates
Who needs PRO
Signs that the catalog has outgrown the standard settings
If you recognize two or three points, templates alone are no longer enough: first the sections need to be put in order.
Sections grew haphazardly
Categories were added as needed, so similar products ended up in different branches of the catalog.
Overloaded nested categories
The template joins the names of the parent and child sections, and the title becomes long and repetitive.
Queries with nowhere to take the buyer
People search for a product type, brand or purpose, and the catalog has no section for that exact query.
Hundreds of identical snippets
Products from different groups get tags with the same structure, and in search results they are hard to tell apart.
Product pages named by SKU
A model name without the product type keeps Google from understanding what exactly the page sells.
The range grows, traffic stays flat
There are more products every month, and the number of visitors from search stays the same.
Package scope
What advanced optimization includes
We agree structural changes with you first, then make them on the website.
Analysis of settings and catalog
- Review of the tags the store generates now
- Analysis of section nesting and of categories with identical content
- Search for important pages closed from indexing
Website structure optimization
- Section names and hierarchy based on search demand
- Proposals for merging, renaming and new sections
- A logical path from a general group to the product page
Manual tags for key pages
- Title and Description written manually for each of them
- The list of pages is agreed before the start
Templates configured for each group
- Separate formulas for categories, subcategories and products of each group
- No duplicated names in nested sections
- Testing on product variants and long names
Analytics and Search Console
- Setup or review of the store's connections to the services
- Indexing control of the updated sections
Report
- List of changes: sections, formulas, tags
Packages and prices
PRO and the neighboring optimization levels
The more sections and groups the catalog has, the higher the level. There is a separate package for a store before launch.
BASIC
from $150
5 working days
- Home page done manually
- One set of templates
- Analytics and report
STANDART
from $250
10 working days
- Manual tags for main pages
- Templates for each group
- Analytics and report
You are here
PRO
from $450
18 working days
- New layout of catalog sections
- A separate formula per group
- Key pages done manually
- Analytics and report
EXCLUSIVE
from $750
24 working days
- Keyword research for the niche
- Catalog structure from scratch
- Tags for top-level categories
The amount does not grow after payment. The next stage – monthly SEO promotion – is estimated separately.
Case studies
An orderly catalog is the foundation of these stores' growth
SEO promotion of our clients' stores on other platforms: structure, landing pages for real demand and the tags on them – the same foundation that PRO lays. The figures come from client reports.
Solar equipment store
Inverters, panels, batteries
30–35 %of the store's sales come from organic search
View case study
How we work
Six stages of advanced optimization
- Step 01
Getting to know the catalog
We look at the product range, its size and the current sections and confirm that PRO is the right fit.
- Step 02
Contract and payment
An invoice without VAT for a legal entity or payment by card; a contract via "Vchasno" or a public offer.
- Step 03
New section layout
We prepare structure proposals and agree them with you before any changes on the website.
- Step 04
Tags and templates
We write the main pages manually and set up formulas for each group.
- Step 05
Review
We check the result on products, product variants and nested sections and verify the analytics.
- Step 06
Report
We hand over the list of changes within 18 working days.
Why structure
Catalog structure and SEO: what we check in the PRO package
In a large store, tags are only half the job. If sections are named for the convenience of the warehouse and nested however it happened, Google cannot tell which page answers the buyer's query. That is why advanced SEO optimization of an online store starts with the catalog.
- whether every important product group has its own section;
- whether there are two categories with the same content;
- whether nested sections repeat the parent's name in the title;
- whether important pages are open for indexing.
After the changes, we set up the tag templates for the new nesting and track the result in Search Console once the robot crawls the updated sections.
Questions
Questions about advanced SEO optimization
Why PRO if there is STANDART?
STANDART works with the existing structure and gives groups separate templates. PRO also puts the catalog itself in order: the names, nesting and hierarchy of sections. That is why the timeline is longer – 18 working days.
The store has not launched yet. Should I take PRO?
For a store that is still being built, EXCLUSIVE is the better deal: the catalog will be built from buyers' queries even before it is filled. PRO is designed for a store that already sells and has filled sections.
Will you change the sections without my approval?
No. We show you the structure proposals first and make only the approved changes on the website.
What does structure do for sales?
The buyer finds the right group faster, and Google finds the page for a specific query. Expanding the structure was the first step in the solar equipment store case study, where organic search brings 30–35% of sales.
How many pages get manual tags?
The home page and the main pages, whose list we agree at the start. The rest of the catalog – subcategories and products – gets tags through the templates of their groups.
What to do after PRO?
Regular SEO promotion of an online store works well on an orderly catalog: content, new landing pages and links. Organized sections are also useful for Shopping ads – see Google Shopping.
How do I know whether I need PRO?
Show us your store during a free SEO consultation for Shop-Express. If the structure is in order, we will recommend a simpler package.
PRO package · from $450
We will put a large catalog in order
Leave your store's address and briefly describe your product range. We will look at the sections, tell you what we will change in the structure and confirm the timeline. Write to us on Telegram or leave your contacts – we will get back to you during working hours, Monday to Friday.
- Structure changes only after your approval
- Signing in "Vchasno" or a public offer
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00