Home page without a store description
A Title made of a single name and "Buy Home" in the description: the buyer doesn't understand what is sold here. We write the home page tags by hand.
BASIC package · Shop-Express
Basic SEO optimization for Shop-Express stores: neat snippets in 5 working days
Basic SEO optimization for Shop-Express stores – the BASIC package for a compact catalog: one product group, one brand or one manufacturer. We write the home page tags, adapt the templates to your catalog and check the analytics, so your store looks clear in Google and people want to click on it.
- We write the home page tags by hand
- Templates for your catalog – and for new products
- Verified Analytics and Search Console, a report on the changes
BASIC package
from $150
- Timeline
- 5 working days
- Product range
- one product group or brand
- Several product groups
- STANDART, from $250
Individuals pay by card, companies by invoice without VAT. The price is the same for all clients.
2015
year LightSEO was founded
250+
projects launched
Partner
we hold Shop-Express platform partner status
5
working days to the report on changes
Who it's for
BASIC – for a store with a narrow product range
The package is designed for a catalog where all products are named using the same logic.
Single-brand store
You sell products from one manufacturer or your own brand, and the catalog sections are similar to each other.
One product group
Only tea, only tires or only brow tint: one tag formula fits the whole catalog.
The store has just opened
The products are already on the website, and the SEO settings are still the ones the platform created.
Ads launch coming soon
Accurate Titles and Descriptions are worth having before you launch Google Shopping ads: the campaign gets the right signals about your products.
What the package fixes
This is what automatic tags look like when no one has checked them
Real snippets of stores on website builders: the standard template takes the page name and adds generic words to it.
"Buy" on a service page
The template adds a call to buy even to the exchange and returns page. Information pages get a separate, neutral formula.
Model name without the product type
A short model name like "Explorer" tells nothing to someone searching for a product by type. We supplement the template with words that explain what it is.
Package scope
The five jobs that make up BASIC
The scope is fixed: you know in advance what will be done and how long it will take.
Settings analysis
- We look at the Titles and Descriptions the store currently generates
- We look for empty, truncated and duplicate tags
- We check how section and product names get into the snippet
Home page tags
- We write the Title and Description by hand for the queries of your niche
- We keep a length at which Google doesn't cut off the text
- We add the store's advantages that are worth showing in search results
SEO templates
- Formulas for categories, products and information pages
- Testing on real pages, including product variants
- No "buy" call on the shipping, payment and returns pages
Analytics and Search Console
- We set up or check the store's connection to both services
- We fix errors that make data collection inaccurate
Report
- A list of completed work and changed settings
Packages and prices
BASIC – the first of four levels
More product groups, a large catalog or a store still under construction – compare the neighboring packages.
You are here
BASIC
from $150
5 working days
- Settings analysis
- Hand-written home page tags
- SEO templates
- Analytics, Search Console, report
STANDART
from $250
10 working days
- Everything in BASIC
- Hand-written tags for key pages
- A dedicated template for each group
PRO
from $450
18 working days
- Everything in STANDART
- Catalog structure optimization
EXCLUSIVE
from $750
24 working days
- Niche keyword research before filling the store
- A catalog built from search queries
- Hand-written tags for top-level categories
The package price is the same for all clients and does not change after payment. Monthly SEO promotion is priced separately.
Case studies
What basic store optimization delivers
Our clients' stores on other platforms: the same tags, templates and analytics that are part of BASIC. The figures come from client reports.
BARHAT LASHES
Lash and brow materials
5 daysfrom audit to tags, templates and analytics
View case study
"Everything from UAH 10"
Offline chain of household goods
TOP 10for the chain's name – a month after optimization
View case study
How the work goes
From request to report – five steps
- Step 01
Request and a short call
You send your store's address. We clarify the product range and confirm that BASIC fits your catalog.
- Step 02
Contract and payment
Card for individuals or an invoice without VAT for companies; a contract in the "Vchasno" system or a public offer.
- Step 03
Analysis and home page tags
We check the current settings and write the Title and Description of the home page.
- Step 04
Templates and analytics
We set up the formulas for the catalog, test them on live pages and check the connection to Google services.
- Step 05
Report in 5 working days
You receive a list of changes and answers to your questions about the next steps.
Snippets in brief
What your store's snippet in Google consists of
A snippet is a page's card in search results. Based on it, the buyer decides whether to visit you, which is why basic SEO optimization of an online store starts right there.
- URL or breadcrumbs – show which section of the store the page belongs to.
- Title – the main line of the snippet; Google sometimes rewrites it to match the query.
- Description – explains what is on the page; if it is weak, Google takes a fragment of text from the page.
- Rich snippet – rating, price or availability from Schema.org markup.
The BASIC package covers the parts you control directly: the Title and Description of the home page and the tag templates for the rest of the catalog.
Questions
FAQ about the BASIC package
Why optimize if Shop-Express generates SEO tags itself?
The platform builds tags from standard templates that are the same for all stores. They do not take into account your section names, product variants and structure, so a short category name or the word "Home" reaches Google as is. We adapt the formulas to your catalog and write the home page tags by hand.
My store has two or three product groups. Will BASIC work?
If the groups differ noticeably in names and search queries, choose the STANDART package: each group will get its own tag formula. BASIC is designed for a catalog with one naming logic.
When will the new tags appear in Google?
We complete the work in 5 working days, and the changes become visible in search results after Google recrawls the pages. You see impressions and clicks in Search Console. For the "Everything from UAH 10" chain, the goal – TOP 10 for branded queries – was reached a month after the work.
What happens to products I add later?
They will get tags from the configured templates automatically. The formulas are worth reviewing when a new type of section or a new product group appears in the catalog.
How do I pay, and will there be a contract?
Individuals pay by card online, companies by bank transfer against an invoice without VAT. We work under a contract in the "Vchasno" system or under a public offer.
What should I do after BASIC to get more sales from search?
BASIC removes errors in the tags and lays the foundation. Ranking growth comes from regular work on content, structure and links – SEO promotion of an online store. That is how it went with Yevrolinza: after basic optimization, the client ordered promotion.
Not sure which package to choose?
Start with a free consultation on your store's SEO: we will look at your store in search results and tell you which level is enough. All formats are collected on the SEO for Shop-Express page.
BASIC package · from $150
Order basic optimization for your store
Send us the address of your Shop-Express store – we will confirm that BASIC fits your product range and name the report date. We reply on working days from 9:00 to 18:00, and quickly on Telegram.
- No extra charges after the start
- Report in 5 working days
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00