"For men" – but what exactly?
Perfume, clothing or cosmetics – the snippet doesn't say. The group template adds the product type to the section name.
STANDART package · Shop-Express
SEO optimization for Shop-Express stores with different product groups: a dedicated formula for each group
SEO optimization for Shop-Express stores with different product groups – the STANDART package for a mid-sized catalog. Each group gets its own tag template, and the home page and key pages get hand-written tags, so the Google snippet of any section speaks the words of its buyers.
- A separate SEO template for each product group
- Home page and key pages – with hand-written tags
- Report and verified analytics in 10 working days
STANDART package
from $250
- Timeline
- 10 working days
- Product range
- several product groups
- One group or brand
- BASIC, from $150
- Large catalog
- PRO, from $450
We fix the price before the start. Payment by card for individuals or by invoice without VAT for companies.
2015
we have worked with online stores since this year
250+
projects launched
Partner
Shop-Express, official status
10
working days from start to report
Who it's for
STANDART – when the catalog has several lines
A package for a mid-sized store where products of different groups are searched with different words.
Several groups in one store
For example, clothing, footwear and accessories: buyers search for each group with their own queries.
Short section names
"For men" or "Hands" are clear in the menu. In Google results without clarification, they explain nothing.
The store has outgrown one formula
A shared template used to be enough, and now the catalog has groups with a different naming logic.
Several brands or suppliers
Product names from different manufacturers are built differently, and a shared template produces snippets that are sometimes full, sometimes cut off.
What the package fixes
Where a shared template lets down a store with several groups
Examples of snippets from stores on website builders: the section name reaches Google without the words that explain what is sold in it.
The "Hands" section in search results
In a cosmetics menu the name makes sense, in search it is a riddle. For this group the formula inserts "hand care products".
Duplicated names in nested sections
The template glues together the names of the parent and child categories, and the title is cut off mid-word. We build the group formula without repetitions.
Package scope
What we do in the STANDART package
The scope of work is the same for all clients of the package; the number of formulas depends on your catalog.
Analysis of settings and product groups
- We check the tags the store currently generates
- We split the catalog into groups with their own naming logic
- We find sections whose names are unclear in Google without clarification
Home page and key pages by hand
- We write the Title and Description by hand
- We agree on the list of key pages with you at the start
- We keep the length that Google displays in full
Tag formulas by product group
- A separate formula for the categories and products of each group
- The product type is clarified where the name is short
- Testing on nested sections and product variants
Analytics and Search Console
- We set up the store's connection to both services
- We check that the data is collected without losses
Report
- Changes for each product group and the key pages
Packages and prices
STANDART among the other levels
Choose a package by the size and condition of your catalog. Unsure – we will review your store for free and advise you.
BASIC
from $150
5 working days
- Hand-written home page tags
- One template for the catalog
- Analytics and report
You are here
STANDART
from $250
10 working days
- Tags for the home page and key pages
- A template for each product group
- Analytics and a report by group
PRO
from $450
18 working days
- Restructuring of catalog sections
- Templates for each group
- Hand-written tags for key pages
EXCLUSIVE
from $750
24 working days
- Semantic core and clusters
- A catalog built from search queries
- Tags for top-level categories
Packages are one-time jobs with a fixed price. Ongoing promotion with content and links is discussed separately.
Case studies
Templates and tags as the basis for search growth
These stores run on other platforms, and their tasks with templates for different pages and product groups are the same as in the STANDART package. The figures come from client reports.
BARHAT LASHES
Eyelash extensions, lamination and tinting
8+SEO templates for different page types
View case study
Work process
Ten working days, broken down step by step
- Step 01
Product range review
We look at the catalog and confirm how many groups need separate formulas.
- Step 02
Payment and contract
You pay by card or by invoice without VAT; documents – a contract via "Vchasno" or the public offer on the website.
- Step 03
Hand-written tags
We write the Title and Description of the home page and key pages.
- Step 04
Templates by group
We set up the formula for each group and test it on products with different names.
- Step 05
Analytics and report
We check the connection to Analytics and Search Console and hand over the report.
Why separate templates
How a tag template should take the product group into account
The platform's standard SEO templates are generic: they know nothing about your site's structure, the specifics of your category and subcategory names or your product variants. For a uniform product range this is sometimes enough. When there are several lines, the formula starts to fail:
- a category with a short name doesn't explain which product is sold in it;
- products from different manufacturers get titles that are sometimes too long, sometimes too short;
- a nested section repeats the name of its parent, and Google cuts off the text.
In the STANDART package, SEO optimization of a Shop-Express store with different product groups is built around the groups: for each one we choose the clarifications, word order and tag length to match how people search for it.
Questions
Questions about the STANDART package
STANDART or BASIC: what is the difference?
BASIC sets up a shared tag logic for a uniform catalog and writes the home page tags by hand. STANDART gives each product group a separate template and hand-written tags for the key pages. The timeframe is 10 working days.
How many product groups does the package cover?
We determine the number of formulas after analyzing the catalog: every group that people search for with different words gets its own template. If the sections need to be reworked, we will recommend advanced PRO optimization.
Which pages get hand-written tags?
The home page and the key pages of the store. We agree on their list with you before work begins, so you know in advance what will be written by hand.
What happens when I add a new product group?
Products in existing groups will get tags from the ready formulas. A new group with its own naming logic needs its own template, built on the same principle.
How quickly will the snippets in Google change?
New snippets appear when Googlebot recrawls the pages. Track the impressions and clicks of each group in Search Console – we check its connection as part of the package.
Are templates by group useful for advertising?
Yes. Accurate category and product names give Shopping ads the right signals. Launching Google Shopping for a store is a separate service line of our team.
Can I get a review of my store first?
Yes, the first review is free: book an SEO consultation for your store. After it, you will know whether STANDART is enough and see it among the other SEO support formats for Shop-Express.
STANDART package · from $250
We will set up tags for each of your product groups
Send us your store's address and name the product groups that matter for sales. We will tell you how many formulas you need and confirm the timeframe. We reply fastest on Telegram, and we process form requests during working hours.
- Fixed package price
- Card or invoice without VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00