Turnkey online store development for men's clothing

How shoppers choose menswear and what holds them back

A shopper usually has a specific task: jeans, a jacket for the season, a suit for an event. He quickly opens the category, filters by size and color, checks the composition and fit, and goes to the cart. If the item he needs is not available in his size, he leaves the website.

What holds him back is an inaccurate size chart, unclear inseam length, the absence of the right size and a complicated checkout. The store solves this with precise measurements, honest stock levels by size and a short path to payment.

What a menswear online store includes

• a catalog by clothing type, style and season, with a separate big and tall section;
• filters by size, fit, color, brand, material and price;
• trouser and jeans size as a pair: waist and inseam length;
• a size chart tied to the brand, because size charts differ between brands;
• sets and outfit collections with a "buy together" block;
• a discount for regular customers: cumulative or with a loyalty card;
• delivery by Nova Poshta and Ukrposhta, online payment or payment on delivery.

We place the terms for exchanging a size on the product page and the delivery page. The shopper sees how to exchange or return an item before he clicks the checkout button.

SEO and feeds for a menswear store

The queries are direct and specific: men's straight jeans, men's mid-season jacket, oversized T-shirt in big sizes. For clothing types, brands and fits, we create category and filter pages with their own titles and descriptions. In the Google Shopping feed, we pass gender, color, size and item group. Feeds for Prom.ua and Rozetka take data from the same product cards. Our approach to categories and filters is described on the SEO for online stores page, and the Google Shopping page covers the feed.

Price and launch timeline

A menswear online store on the Horoshop platform or WordPress starts at $500, and we fix the price in the contract. The timeline depends on the number of items, brands with their own size charts and the source of product data. Hosting, the domain and the platform plan are paid separately, and access to the admin panel and the domain remain yours. The launch terms are described on the online store development page.

Questions and answers

How do you specify trouser and jeans sizes?

We describe the size as a pair: waist and inseam length. Each pair becomes a variant with its own stock level, and the chart explains how to measure yourself.

Do I need a separate section for big and tall sizes?

Yes. Big and tall shoppers look for their own section and want to see only the available options. A separate page with its own filter saves them time and captures the targeted query.

How do you support repeat purchases of basics?

Horoshop has a cumulative discount and a loyalty card out of the box, and basics collections are kept in one place. The shopper quickly comes back for the same size.

Which delivery should I connect?

The Nova Poshta integration provides branch pickup and courier delivery, and Ukrposhta can be connected too. Pickup is added if you have a showroom or a warehouse with order pickup.