Turnkey online store development for perfumes

How buyers choose perfume and what holds them back

Many buyers search for a specific fragrance name, others go by notes, fragrance family and season, or choose a gift. They compare volume, concentration, price and the store, and reviews and the description help them imagine the scent.

They are held back by not being able to smell it, the fear of a counterfeit and the absence of returns for such goods. The store answers with a detailed description of the notes, authenticity data, travel sizes to try and honest terms before payment.

What a perfume online store includes

• a catalog by brand, gender, fragrance family, concentration and volume;
• filters by notes, season, country of manufacture and price;
• a product page with the note pyramid, the character of the fragrance, photos of the bottle and packaging;
• volume as a product variant, testers and travel sizes as separate items;
• gift sets, gift cards and gift wrapping;
• payment online or on delivery, delivery by Nova Poshta and Ukrposhta;
• a feed with barcodes for Google Shopping, Prom.ua and Rozetka.

Exchange and return terms for perfume are set by law: we put them on the product page and the delivery page. For glass and liquids we check the restrictions of the delivery services and describe how to inspect the parcel on receipt.

SEO and feeds for a perfume store

Queries combine the brand and the fragrance name, as well as notes and type: women's eau de parfum, men's fragrance with woody notes. For brands, fragrances and families we create pages with their own titles and descriptions, and the product name contains the brand, fragrance, concentration and volume. In the Google Shopping feed the barcode (GTIN) is a key field, so we check it for every bottle. For Prom.ua and Rozetka we build feeds with the same set of barcodes. How we prepare names, brand pages and the feed is explained on the SEO for online stores and Google Shopping pages.

Price and launch timeline

A perfume online store costs from $500 on Horoshop or WordPress, and the price is fixed in the contract. The timeline depends on the number of brands and fragrances, whether notes and descriptions are available and the number of volumes per fragrance. Hosting, the domain and the platform plan are paid separately. Nova Poshta, payment, SEO basics and the feed are included in the launch. More details are on the online store development page.

Questions and answers

How do you help a buyer choose a fragrance without smelling it?

We show the note pyramid, fragrance family, character and season, and add similar fragrances and travel sizes to try. The buyer forms an idea from the description and knows what to expect.

How do you handle testers and travel sizes?

We create a tester and a travel size as separate products with a clear name. The buyer tells them apart from a full bottle, and in the feed they have their own entries.

Can perfume be returned?

Perfume and cosmetic products of proper quality are on the list, approved by the Cabinet of Ministers, of goods that cannot be exchanged or returned. For a defective product the general rules apply. We put the terms on the product page and the delivery page.

How do you confirm authenticity?

We state the supplier or official distributor, the country of manufacture and the barcode, and add documents when available. The about page explains where the goods come from.