Catalog with filters
Sections, specifications and filters for your product range: shoppers find what they need in a few clicks.
Turnkey online stores
Turnkey online store development for pools and swimming products
A turnkey online store for pools and swimming products: a catalog with filters, product cards, payment, delivery and an SEO foundation, ready for ads. From $500, a contract and a fixed price, with the store and domain registered to you.
- Certified Horoshop partner
- Contract and fixed price
- Google Shopping readiness
Store for pools and swimming products
from $500
- Migration from another platform
- from $600
- Store with 1C / BAS
- from $1,000
- Complex project
- from $2,000
The platform plan, domain and ad budget are paid separately. We fix the exact amount in the contract.
ITC – store launch in 14 days
A pool buyer chooses a model by the size of the plot and the water volume and immediately looks for a pump, filter and chemicals. A pool and swimming gear store brings all of this together in one catalog and shows what is compatible with what.
- sections: frame and inflatable pools, pumps and filters, chemicals, ladders, covers, heating;
- filters by shape, diameter, water volume, wall height and construction type;
- a product page with the package contents, pump capacity, assembly instructions and warranty;
- a compatibility block: which pools a filter, ladder or cover fits;
- a separate section for swimmers: goggles, swim caps, swimsuits with a size chart;
- oversized delivery, pickup, online payment or payment on delivery.
250+
projects launched
from $500
turnkey store
14 days
from kickoff to the launch of the ITC store
since 2015
years of launching websites and stores
Shoppers and sales
What an online store for pools and swimming products solves
A shopper chooses a product in a few minutes and goes where it is easier to find, compare and pay.
The pool has to fit in the yard
A product card with the diameter, wall height and water volume lets people estimate the space in their yard in advance.
A pool needs a pump, a filter and chemicals
A compatibility block shows which filters, ladders and covers fit the selected model.
Assembling the pool raises questions
Assembly instructions and the warranty in the product card answer these questions before purchase.
Case studies
Stores we have launched
Turnkey launches, migrations and ad results – with figures from the case studies.
CARTONIC
Cardboard 3D sculpture puzzles
Turnkey website, SEO optimization and ad readiness
View case studycartonic.com.ua
VERONESE
Figurines and gifts
Turnkey website, SEO optimization and ad readiness
View case studyveronese.ua
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Stages
How we launch an online store for pools and swimming products
The timeline depends on the number of products and integrations: we state it in the contract together with the price.
- Step 01
Consultation
We discuss the product range, suppliers, payment and delivery, and choose the platform.
- Step 02
Catalog structure
We plan sections, specifications and filters for your products.
- Step 03
Design and product cards
We style the store to match you and set up the product card.
- Step 04
Products, payment, delivery
We import products and connect payment, Nova Poshta, notifications and analytics.
- Step 05
Testing and launch
We test orders, connect the domain and train your team.
What's included
What an online store for pools and swimming products includes
We clarify the scope at the consultation and fix it in the contract.
Catalog and products
- Sections, specifications, filters and product variants
- Product import from a spreadsheet or a supplier feed
- Site search, comparison and wishlist
Orders
- Cart and checkout in a few steps
- Online payment, cash on delivery, Nova Poshta
- Order notifications in Telegram and by e-mail
SEO foundation
- Meta tag templates for categories and products
- User-friendly page URLs and a sitemap
- Search Console and product markup
Marketing
- Feeds for Google Shopping, Rozetka and Prom.ua
- GA4 with purchase events, Meta Pixel
- Training your team to work with the admin panel
Prices
How much an online store for pools and swimming products costs
The price depends on the number of products, integrations and design. After the consultation, we fix it in the contract.
from $500Services listed: 6
The platform plan, domain and ad budget are paid separately.
Questions
Frequent questions about an online store for pools and swimming products
How much does an online store for pools and swimming products cost?
A turnkey store costs from $500, with 1C / BAS integration – from $1,000, a complex project with integrations – from $2,000. The platform plan and domain are paid separately. Details are on the Turnkey online store page.
What platform will the store be on?
Our main platform is Horoshop: we are a certified Horoshop partner and have been launching stores on it since 2015. For custom logic, we recommend WordPress or custom development.
How do I upload products?
We import from a spreadsheet, a supplier feed or your old website. We structure the specifications so that they work in the filters.
Will you connect payment and delivery?
Yes: online payment, cash on delivery, Nova Poshta and order notifications in Telegram and by e-mail.
Where will the store get shoppers from?
We lay the SEO foundation during the launch, and for a quick start of sales we connect Google Shopping and Meta ads. The ad budget is paid separately.
I already have a store on another platform
We move it to Horoshop with products, page URLs and redirects – from $600. Details: store migration to Horoshop.
Free consultation
Tell us about your store
Tell us what you sell and how many products you plan to have – we will suggest a platform, timeline and price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people buy pools and swimming gear and what holds buyers back
The owner of a country house or a home searches for a specific model, for example frame pool for a country house or pool filter pump, and compares the water volume, wall height and package contents. Swimmers separately search for swimming goggles and swimsuits.
Doubts hold the buyer back: whether the pump is enough for this volume, whether a ladder and cover are included, how to assemble the structure. They also want to know when the oversized box will arrive and whether the right chemicals are in stock.
What a pool and swimming gear online store includes
- categories by pool type, equipment, chemicals and swimmer products, which you expand in the admin panel;
- a product page template with volume, diameter, height, material and package contents;
- swimsuit and swim cap sizes and colors as product variants;
- cart, Nova Poshta, online payment and payment on delivery;
- import of products and stock levels from suppliers' Excel files;
- an SEO foundation, admin panel training, the domain and access registered to you.
Pools ship as oversized cargo, and carriers accept some water treatment products under special rules. We put the delivery terms on a separate page so the buyer sees them before paying.
How we work, SEO and feeds for a pool store
First we agree on the catalog structure, then we set up the template, upload the products and place a test order. From you we need a price list, photos, delivery and return terms, and company details. A launch on a template takes a few working days, and we name the timeline for a large catalog after a consultation. Categories answer the searches pool chemicals and pool ladder, and we prepare seasonal pages in advance because demand grows in spring. In the Google Shopping feed we pass the brand, price and availability, and we prepare exports for Prom.ua and Rozetka when needed.
Price and launch time
A pool and swimming gear online store costs from $500 on Horoshop or WordPress, and we fix the price in the contract. The platform plan, hosting and domain are paid separately, and the domain and admin panel belong to you. We estimate the scope of a large catalog during a free consultation. The launch stages are described on the online store development and launch page, and category promotion in the section on SEO for online stores. Send your questions via our contacts.
Questions and answers
How do you help a buyer choose a pump and filter?
On the pool product page we state the water volume and the recommended pump capacity. Compatible filters and cartridges appear in a block next to the buy button.
Can pool chemicals be sold?
Yes. We take dosages and warnings from the manufacturer's data and check the carriers' rules for such products before launch.
How do you show sizes of swimsuits and goggles?
We set up size and color as product variants and add a size chart to the product page.
Is a separate section needed for seasonal promotions?
For an end-of-season sale we create a collection with its own page that can be promoted in Google.