A logical path to the product
Buyers and Google move from a general group to a specific model without duplicates or dead ends.
PRO package · 10 working days
Advanced SEO optimization of an online store on Horoshop: a large catalog with a clear structure for Google
Advanced SEO optimization of an online store – the PRO package for stores with a large product catalog. We improve the catalog structure, create custom SEO templates for different product groups and write the tags of key pages by hand, so every section has a precise snippet and Google easily understands what is sold where.
- Order in the category tree of a large catalog
- Custom templates for every product group
- A solid foundation for monthly SEO promotion
PRO package
from $350
- Timeline
- 10 working days
- Who it's for
- A large catalog with nested categories
- Key focus
- Catalog structure and group templates
We name the cost after reviewing the catalog, and it stays unchanged in the contract until the work is finished.
10
working days to put a large catalog in order
+3,996.7%
growth in clicks for Solar Markets after restructuring and 14 months of SEO
Expert
LightSEO's Horoshop partner status
250+
projects we have launched since 2015
Who it's for
Which stores PRO is built for
When there are hundreds of categories nested several levels deep, templates alone are no longer enough: the problems are built into the structure itself.
A large product range
Hundreds or thousands of products in different groups, with new items added regularly. Title rules have to work without manual edits.
Nested categories with repetitions
A subsection repeats the name of its parent, and the title turns into "CONDITIONING AND RESTORATION Conditioner – buy".
The catalog grew without a plan
Sections were added as products appeared, and similar groups ended up in different branches of the menu. Buyers and search bots find it hard to understand the logic.
Promotion lies ahead
Before monthly SEO, it pays to straighten out the structure: new pages and texts will fit into a clear framework.
Example
A precise section name brings a precise buyer
From the BARHAT LASHES case study: the "Lashes" section got the title "Lashes for extensions". The short name could bring irrelevant traffic; the clarification tells both Google and the buyer exactly what is sold.
A large catalog has dozens of such sections, and some of them also duplicate each other. PRO aligns the names and nesting, after which the product group templates work across the full depth of the catalog.
Case studies
How an organized catalog works next
An orderly catalog is the first step toward monthly promotion. Results of Horoshop stores that took this path with LightSEO.
Solar Markets
Solar panels, inverters, batteries
+3,996.7%clicks in 14 months: new filter landing pages and content
View case study
IDATEX
YKK sewing hardware
+11,050%conversions over 9 months of SEO compared with the period before the start
View case studyidatex.com.ua
Yevrolinza
Contact lens store
+175%conversions from organic search; search visibility +26.58%
View case study
How we work
How advanced optimization works
We agree on structural changes with you before implementing them, so you always know what is changing and why.
- Step 01
Getting to know the catalog
We discuss the product range, priority areas and expansion plans and agree on the details.
- Step 02
Cost and timeline
We fix them in a contract via "Vchasno" or in a public offer. You can pay by card or by bank transfer, without VAT.
- Step 03
Analysis of settings and structure
We look for duplicate sections, excessive nesting, and empty or similar categories that compete with each other.
- Step 04
Structure optimization
We propose changes to the category tree, agree on them with you and implement them.
- Step 05
Templates and manual tags
We set up custom templates for product groups and write the tags of the home page and main pages.
- Step 06
Analytics and report
We check Google Analytics and Search Console and hand over a report on the changes in the structure, templates and tags.
Package scope
What the PRO package includes
Six tasks – everything a large catalog needs before monthly promotion.
Settings analysis
- Tags of all page types
- Duplicates and competition between similar sections
- Nesting depth and menu logic
Website structure optimization
- Merging or separating similar categories
- Section names that buyers and search engines understand
- Navigation that makes indexing easier
Manual tags for key pages
- Written by hand for priority queries
- Without repeating the name of the parent section
Custom SEO templates for product groups
- A separate formula for every group
- Variants and specifications in names where people search for them
- Automatic tags for new products
Google Analytics and Search Console
- Checking the connections
- Fixing data collection errors
Report
- What was changed in the structure, templates and tags – in one document
Prices
PRO among the other one-time optimization packages
Choose by catalog size and the stage your store is at. PRO costs more than STANDART with the same timeline because it includes work on the structure.
BASIC
from $150
5 working days
- Home page snippet for the brand
- Shared rules for the catalog
- Report in just 5 days
STANDART
from $200
10 working days
- Key categories by hand
- A separate formula for every group
- The structure stays as it is
This package
PRO
from $350
10 working days
- Site structure optimization
- Custom group templates
- Manual tags for key pages
EXCLUSIVE
from $800
24 working days
- Semantic core and clusters
- A new category tree
- First-level tags by hand
Category texts, filter pages and backlinks are part of monthly SEO promotion from $650/month.
Why structure
Why everything in a large catalog starts with the structure
A template builds the title from category names. If a nested section already contains the name of its parent, the words repeat and the snippet looks over-optimized. The same goes for identical subcategories in different menu branches: Google sees several pages for one query and chooses on its own which one to show.
That is why in PRO we first put the category tree in order and only then write the rules for product groups. This structure later serves promotion as well: filter landing pages, category descriptions and external publications are built on it. This is exactly how the solar equipment store Solar Markets grew.
Questions
Questions about advanced optimization
How many products should I have to choose PRO?
The structure sets the threshold. If there are many categories nested several levels deep, you need PRO. For several groups without deep nesting, STANDART for $200 is enough.
How is PRO different from STANDART if the timeline is the same?
Both packages take 10 working days. STANDART works with group templates within the existing structure. PRO also improves the catalog structure itself and creates custom templates for the groups.
The store is still in development. Is PRO a fit?
For a store before launch, EXCLUSIVE is a better choice: there we build the category tree from scratch based on the collected search queries while the products are not yet uploaded.
What to do after PRO?
Structure and templates are the foundation. Next, the store needs content, filter landing pages and publications on niche websites: that is SEO promotion from $650/month. If you want to run SEO yourself, there is SEO support from $150/month with a monthly meeting with a specialist.
When will the results show in search?
Google picks up new titles after it recrawls the pages, and in a large catalog this takes longer. Changes are easy to track in Search Console, which we check as part of the package.
How is the work formalized?
With a separate contract via "Vchasno" or under a public offer. We fix the price before the start; payment is by card or bank transfer, without VAT.
Free consultation
We'll review your catalog structure
Send us the link to your store. We'll look at the category tree and the snippets of key sections, and tell you whether you need PRO and what in the structure is holding back growth. Mon–Fri, 9:00–18:00; we reply quickly in Telegram.
- The first review is free
- Fixed price and timeline
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00