Each group – matched to its own queries
Categories of cosmetics, accessories or seasonal goods get titles with the words buyers use to search for them.
STANDART package · 10 working days
SEO optimization for Horoshop stores with different product groups: every category speaks the buyer's language
SEO optimization for Horoshop stores with different product groups – the STANDART package for a mid-sized store with several assortment lines. For each product group we set up a separate title rule and manually write the tags of the home page and the main pages, so that in Google every category answers the queries of its own buyers.
- A separate title rule for each product group
- Tags of the home page and key categories – written manually
- Precise category names for organic search and Google Ads
STANDART package
from $200
- Timeline
- 10 working days
- Who it's for
- A mid-sized store with several product groups
- Beyond BASIC
- Key categories written manually and rules for each group
We fix the scope of work and the price in the contract, and they stay unchanged throughout the work.
10
working days – and every product group gets its own rules
8+
SEO templates created for the BARHAT LASHES store
+175%
organic conversions for Yevrolinza, which started with basic optimization
250+
projects launched since 2015
When you need STANDART
When one template is no longer enough
A standard formula describes brushes and paint, men's care and children's care in exactly the same way. You need STANDART when different product groups are searched for with different words.
Several assortment lines
Cosmetics and accessories, clothing and footwear, tools and consumables: each group has its own buyer queries.
Short names in the menu
In a menu, "Hands" or "For men" is convenient; in Google, such a title explains nothing. The group rule adds the necessary clarification.
Models without a product type
A variety or model name without a word saying what the product is gets lost among similar results. The group template adds the type automatically.
You plan to run Shopping ads
A generic category name throws off targeting: at BARHAT LASHES, "Paint" without the clarification "for brows and lashes" risked being shown to people looking for wall paint.
Example
One name – two different buyers
At BARHAT LASHES the category was simply called "Paint". For this query Google mostly shows wall paint, and Performance Max ads risked being shown to a non-target audience. After optimization the title got the clarification "for brows and lashes".
STANDART makes such clarifications systematic: the rule for a product group adds the necessary words to all its categories and product cards, including the ones that appear later.
Case studies
Stores that started by putting their titles in order
Results of LightSEO clients on Horoshop – after basic optimization and at the following stages.
BARHAT LASHES
Store of lash and brow supplies
8+SEO templates for categories and products in 5 days
View case study
Vse vid 10 hrn
Chain of home goods stores
TOP 10for the chain's name one month after optimization
View case study
Yevrolinza
Contact lenses
+175%organic conversions 5 months after moving on to SEO promotion
View case study
Stages
10 working days: what happens at each stage
We agree on the product groups at the start, then an SEO specialist takes over. All we need from you is access.
- Step 01
A talk about your assortment
The manager finds out which product groups bring sales and which words your buyers use for them.
- Step 02
Payment and contract
The price is fixed before the start. Payment by card or by bank transfer to a sole proprietor (FOP) without VAT, with paperwork via "Vchasno" or under a public offer.
- Step 03
Review of product groups
We look at which titles the categories and product cards of each group get now and where the standard formula goes wrong.
- Step 04
Templates for groups
We create a separate rule for each group and test it on real products, including products with variants.
- Step 05
Home page and main pages
We manually write titles and descriptions of the home page and key categories for buyer queries.
- Step 06
Analytics and report
We check Google Analytics and Search Console and record in the report which templates and pages were changed.
Package scope
What the STANDART package includes
Everything in BASIC plus two more steps: key categories written manually and a dedicated template for each assortment line.
Settings analysis
- Titles and descriptions separately for each product group
- Pages with inaccurate, empty or duplicate tags
- Service pages with the word "buy" in the title
Manual tags for the home page and main pages
- Home page
- Categories that bring the main sales
- Wording matched to buyer queries without keyword stuffing
Templates for different product groups
- A separate rule for each group
- Product type, brand or purpose in the title
- Correct tags for products added after the setup
Google Analytics and Search Console
- Checking the connection to the store
- Fixing errors that distort statistics
Report
- Templates by product group
- List of pages that got manual tags
Packages and prices
Compare STANDART with the other levels
The packages differ in scope: from titles for a single line to the semantics and structure of a new store.
BASIC
from $150
5 working days
- Manual tags for the home page only
- One rule for the whole catalog
- Analytics and report
This package
STANDART
from $200
10 working days
- Home page and key categories written manually
- A template for each product group
- Analytics check and report
PRO
from $350
10 working days
- Rebuilding the catalog structure
- Individual templates for groups
- The same timeframe as STANDART
EXCLUSIVE
from $800
24 working days
- Collecting the queries of your niche
- Catalog structure from scratch
- Tags for top-level categories written manually
Setting up SEO templates on their own costs from $125, monthly SEO support – from $150 / mo.
Why templates get it wrong
Typical title errors in stores with different product groups
The platform inserts the category or product name into the template exactly as it is written in the catalog. Menu names are kept short, so search results show titles like "FOR MEN – buy in the online store" or "Hands – buy", which don't make clear what product is meant.
The second typical error is information pages. The general rule adds "Buy" to the "Exchange and returns" page, and the snippet looks like a mistake on the store's part.
The third is product names without a type: a model or variety without clarification gets lost among similar results. In STANDART every group gets its own rule that adds the necessary words automatically. If the problem lies in the structure of the catalog itself, see the PRO package.
Questions
Questions about the STANDART package
How many product groups count as "different"?
Go by how buyers search: if one title formula fits two sections, they are one group. We determine the number of templates at the stage of analyzing the settings and agree on it with you.
How is STANDART different from BASIC?
BASIC is designed for one product group, and in it we write only the home page tags manually. In STANDART we also write the main categories manually, and every product group gets its own template. The timeframe is 10 working days instead of 5.
What if the catalog has many nesting levels?
Then the errors come from the structure itself: nested sections repeat the name of the parent section. This is a task for the PRO package, which adds optimization of the site structure.
Will this help with Google ads?
Yes. Titles affect clicks both in ads and in organic search; precise category names reduce the risk of impressions to a non-target audience – this is the conclusion of the BARHAT LASHES case study. We run ads too: Google Shopping.
A new product group is coming to my store. What should I do?
Its products will get the platform's general rule. For the new group to have its own precise titles, write to us, and we will set up a separate template for it.
What access is needed to get started?
A user account in your Horoshop store for a LightSEO specialist, plus Google Analytics and Search Console if you already have them. We will also need a list of the product groups that bring the main sales.
Free consultation
We'll tell you how many groups in your catalog need separate rules
Send a link to your store and name the main assortment lines. We'll look at how the categories appear in Google and tell you whether you need STANDART or BASIC is enough. Mon–Fri, 9:00–18:00; we reply quickly on Telegram.
- No obligation after the call
- The price is fixed in the contract
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00