Turnkey website for an optician

How customers choose an optical store

A person types optical store into Google with the name of a town or district, looks at where the frames they want are available and checks whether they can get an eye exam quickly. A website for an optical store from LightSEO answers these questions: what is in stock, how much it costs, where the store is and how to book. Eye exams and lens fitting remain the specialist's job, and the website prepares the customer for the visit: it explains the services, shows prices and production times, so the conversation in the store starts with specifics. Prescription eyeglasses get a separate section.

What a website for an optical store includes

• a catalog of frames, sunglasses and accessories grouped by brand and purpose;
• pages on lens types and coatings with a comparison of single-vision and progressive lenses;
• an eye exam and fitting page: what it includes, how long it takes, what to bring;
• store pages with the address, opening hours, a map and phone number;
• promotions, gift certificates and a loyalty program;
• customer reviews, partner brands and answers to common questions.

If you sell lenses and care products online, we add a cart, delivery and payment, and this format is described in detail on the page about online store development. In incoming requests the administrator sees the chosen store, service and time. You change the opening hours of each store separately, for example on holidays.

How much a website for an optical store costs

An optical store website on a template starts from $500. Launch takes 3–5 working days once photos of the range, prices and store addresses have been provided. A turnkey corporate website is what a chain of stores or a broad catalog needs; its price is from $1,350. To learn what a ready-made template website is, see the template website page. The first conversation with us is free; we put the amount and timeline into the contract.

Questions and answers

Can eyeglasses and lenses be sold through the website?

Yes. Contact lenses, care products and frames are sold with a cart, delivery and online payment. For prescription eyeglasses it is better to invite customers to visit the store, so a specialist can take the necessary measurements.

How does someone book an eye exam through the website?

The customer chooses the service, store, date and time and leaves a phone number. The administrator confirms the booking by phone or message, and the specialist in the store gives the assessment of vision. If an ophthalmologist sees patients at the store, we list their appointments separately with days and hours.

How do I show several stores on the website?

Each store has a page with its address, hours and a map. The customer sees the nearest location, and Google shows the page for queries with the name of a district or street. For a chain with several addresses, the details of every store are gathered on a shared contacts page.

Should frame prices be on the website?

Yes. A price on the product card answers the question of whether a frame fits the budget. For custom-made lenses we show a range and a note that the optician names the final cost after the fitting. We optimize frame photos so the catalog opens quickly.