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SEO · Google Ads · Meta
SEO and ads for an optician
SEO and ads for an optician: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for an optician
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
SEO and ads for an optical store help a client find your store when they look for glasses, contact lenses or an eye exam nearby. We prepare pages for categories, brands and services, set up ads and show how many appointments and calls they bring.
- category and brand pages: frames, sunglasses, children's glasses, contact lenses;
- service pages: eye exams, fitting, making and repairing glasses;
- a Google listing for each store with the address, opening hours, photos and reviews;
- search ads for service and category queries in your city;
- Instagram and Facebook with new collections and promotions;
- a report on calls, directions, eye exam bookings and online orders.
Don't have a website yet, or is yours outdated? Start with it: turnkey website for an optical store from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for an optician will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Glasses and lenses are searched for near home
A Google Business Profile for each store with the address, hours and photos puts the optician on the map near the client.
Choosing frames depends on the brand and category
Category and brand pages show frames, sunglasses, children's glasses and lenses for shoppers' queries.
Eye exams are booked in advance
Search ads on service queries lead to booking, and the report shows calls, directions requests and eye exam bookings.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for an optician include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for an optician
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How customers search for an optician and choose a store
People type optician with the name of their town or neighborhood, eye test, glasses fitting, contact lenses or eyeglass frames. On their phone they compare optical stores by range, prices, opening hours and reviews and choose the one where they can try on frames and have an eye test in a single visit.
Some buyers browse the catalog online in advance, so photos of frames with sizes and brands work even before the visit to the store.
What SEO for an optical store website includes
- technical foundation: a fast catalog with frame photos, filters by shape, size and brand;
- pages for categories, brands and individual models with sizes, material and price;
- service pages: eye test, glasses fitting, lens making, repair, warranty;
- a page for each store with the address, map and opening hours;
- Schema.org markup for the store, products and prices;
- a Google Business Profile, store photos and replies to customer reviews.
Which ads suit an optical store and what you see in the report
Google search ads reach people who look for a service or category in your town and lead them to the service page or the catalog. If you run an online store of frames and lenses, we add Shopping campaigns with a feed. Glasses are a visual product, so Instagram and Facebook show new collections and promotions. Ads for eye tests and contact lenses follow Google Ads policies and the law, with no promises of treatment.
We track calls, route requests, eye test bookings and website orders separately. The report shows which searches and ads bring customers and how much each inquiry costs.
How we work and how much promoting an optical store costs
One team runs the website, SEO and ads, so the catalog, price list and ads contain the same data. Ad accounts, analytics and the stores' Google profiles are registered in your name, the team's work is visible in a shared chat, and reports arrive regularly. A website with a catalog and turnkey SEO starts at $1,000. The cost of promotion depends on the number of stores, the size of the catalog and the competition, so we calculate it after a free consultation and audit. Terms and examples are on the SEO promotion and Google Ads pages.
Questions and answers
Does an optical store need a website if customers walk in from the street?
Some customers compare stores at home or on the go. A website with a catalog, prices and an address appears in search for queries about glasses and eye tests and prepares the person for the visit.
Can eye tests and contact lenses be advertised?
Yes, under Google Ads policies and the advertising law. We write ads without promises of treatment or guaranteed results, and conclusions about vision come from a specialist in the store.
Why a product feed if the store sells glasses online?
The feed sends photos, prices and availability of frames and lenses to Google, so products appear in search with an image and a price. Prices in the feed must match the prices on the website.
When will the results be visible?
Ads bring inquiries once the campaign is launched, while SEO grows gradually and depends on the competition and the condition of the website. Positions and the number of bookings cannot be guaranteed, so the report shows the trend.