Turnkey website for a beauty salon

How a client chooses a beauty salon and what the website shows her

A client searches Google for "beauty salon" with the name of her city or district, opens several websites and compares three things: what the work looks like, how much the services cost and whether there are free slots in the coming days. A beauty salon website is a set of pages with services, prices, stylists and online booking that answer these questions without a call or messenger chat.

A salon sells several categories at once, so the website structure is simple: a separate page for hair, nails, brows and facial care, and each one has prices, durations and the stylists who do this work. A link from Instagram leads to a specific service, and the client books right from it.

What a beauty salon website includes

• a home page with service categories, promotions and a booking button;
• a price list for each category with "from" prices and treatment durations;
• stylist cards with photos, experience and examples of work;
• a gallery of work with captions: service, stylist, materials;
• a booking form with a choice of service, stylist, date and time;
• client reviews and a gift card page;
• contacts, a map, opening hours and links to social media.

The pages open fast on a smartphone, and every request reaches the administrator in Telegram and by e-mail. You change prices, promotions and photos yourself in the LightSite admin panel without a programmer. Page titles contain the service name and the city, and the salon address, opening hours and phone number are passed to search engines in structured data.

How much a beauty salon website costs

A website on a ready-made template costs from $500, and the launch takes 3–5 working days from the moment we have the price list, photos and contacts. If the salon needs sections by category and stylist, we build a multi-page corporate website – from $1,350. We record the terms and the fixed price in the contract, and the consultation is free. The formats are described on the "Template website" and "Turnkey corporate website" pages.

Questions and answers

Can a salon take bookings through the website?

Yes, the website takes bookings without a call: the client chooses the service, stylist, date and time, and the request goes to the administrator in Telegram. The administrator sends the visit confirmation personally.

Do I need a website if I have Instagram?

The website gathers prices, stylists, work and booking in one place, and Instagram attracts new clients. Together they work better: the profile shows the salon's style, and the website takes the client all the way to a booking.

How do you list prices if they depend on the stylist?

For such services, we list a "from" price and explain what affects the amount: the stylist's level, hair length, materials. The client sees a reference point and knows what to expect.

How many photos are needed for the launch?

A selection of the best work in each category and portraits of the stylists are enough. You add the rest to the gallery after the launch, as new work appears. If you have no professional photos yet, good smartphone shots in daylight will do at the start.