How to choose a delivery service for an online store: services and rates
The delivery service affects conversion, costs and returns. We cover selection criteria, delivery methods, rates, cash on delivery, website integration and common mistakes.
Expert blog by LightSEO
Product return rules for an online store: what to include in the policy
A return policy reduces buyers' doubts and the number of disputes. We break down what to spell out: periods, product condition, exceptions, costs, refunds and the request procedure.
How to choose a supplier for an online store: criteria and verification
How to choose a supplier for an online store: types of suppliers, selection criteria, step-by-step verification, cost price calculation and connection to the website.
Competitor analysis for an online store: how to assess a niche before launch
How to analyze competitors of an online store before launch: types of competitors, what to compare, free tools, conclusions for prices, assortment and ads.
Gifts and souvenirs online store as a niche: seasons and customization
How the gifts and souvenirs niche works: demand calendar, range by occasion and recipient, personalization, production times, delivery and marketing.
Auto parts online store: catalog complexity and how to solve it
An auto parts online store catalog is complex because of compatibility, part numbers and equivalents. We cover lookup by vehicle, data structure, price list import and SEO.
Selling furniture online: logistics, assembly, returns
How to organize online furniture sales: delivery of bulky freight, carrying upstairs and assembly, return rules, and a product page that reduces complaints.
Online electronics store: low margins and how to work with them
Why margins in electronics are low, how to calculate real profit after advertising and returns, where to find extra income, and how to build advertising, the range and inventory.
Cosmetics online store as a niche: brands, competition, positioning
How to work in the cosmetics niche: who competes with your store, how to confirm brand authenticity, how to stand out, what to show on the product page and how to retain customers.
Certification of children's products in an online store: safety and buyer trust
Which documents to request from a supplier of children's products, how to check labeling, what to show on the product page and how to respond to complaints so that parents trust your online store.
Sports nutrition online store as a niche: requirements and competition
Is it worth opening a sports nutrition online store: what the product and labeling requirements are, who the competitors are, how to position yourself, what to show on the product page and how to bui…
Online store personalization without big budgets: where to start
How to set up online store personalization without big spending: which signals you already have, which techniques work, what data you need, how to respect privacy and check the result.