Dynamic pricing in an online store and AI: possibilities and limits
What dynamic pricing in an online store is, what AI can do in it and what stays with the owner: margin limits, customer trust, platform rules and the law.
Expert blog by LightSEO
Demand forecasting in an online store: does a small business need AI
How to forecast demand and stock in a small online store: simple formulas, seasonality, data for models and the situations where AI really makes sense.
AI-generated images for products: what is allowed and what is risky
How to use AI-generated images in product cards: what is usually acceptable, and the risks related to misleading shoppers, marketplace rules and copyright.
AI and copyright in business content: general principles
Who is the author of an AI-generated text or image, what risks a business faces and how to use AI services safely: general principles of handling copyright in website content.
When the buyer is not a person: AI agents in e-commerce
What AI agents in e-commerce are, how they search for and compare products, and what an online store should prepare: data, feed, markup, transparent terms and a simple cart.
How to prepare a website for AI search: structure, data, trust
How to prepare a website for AI search: crawlability, a clear content structure, markup and consistent facts, signs of trust and simple ways to check the result.
robots.txt, llms.txt and AI bots: what to allow and what to block
How to set up robots.txt for AI bots: how training, search and user-request bots differ, what to block for everyone, and whether your site needs an llms.txt file.
AI ad automation: Performance Max and Advantage+ without illusions
What Performance Max and Advantage+ actually automate, where the weak spots of AI ad automation are and how to launch campaigns: tracking, feed, goals, exclusions and honest evaluation.
Artificial intelligence in marketing for beginners: what is changing and what to learn
AI takes over a marketer's routine work: drafts, spreadsheet analysis, ad variants. Strategy and responsibility for the result stay with the human. We look at which skills to learn first.
AI tools for small business: what is worth trying
An overview of AI tool categories for small business: chat assistants, images, transcription, customer support. How to choose a service for a task, run a pilot and keep data safe.
Trust in content and artificial intelligence: how a brand can stand out
When texts can be generated in a minute, trust comes from proof of real expertise: authors, sources, first-hand experience, open contacts and updates. We explain how to show this on your website.
Which niche to choose for an online store: selection criteria
Choosing a niche for an online store relies on demand, competition, margin, logistics and repeat purchases. We cover the criteria, a scoring table and a simple test of an idea before large purchases.