We break an online store's ad budget down into its parts: how much goes to clicks, how much to campaign management, and at what amount ads start bringing in orders instead of simply "burning" money.
The biggest fear when switching platforms is "my rankings will drop and I'll lose traffic". And it's justified: a botched migration really does crash visibility for months. Done right, though, Google…
Facebook and Instagram can show each person exactly the product they viewed on your website – and the one they are most likely to like. We explain without jargon how it works and what you need to lau…
Google Shopping ads put your product, with a photo and a price, right in the search results in front of someone who is already searching to "buy". We break down how the feed → Merchant Center → Perfo…
Dropshipping is a start without a warehouse or purchasing: you sell, the supplier ships. The model works, and it has its own rules of the game. We look at what is different about launching such a sto…
"I don't have enough products for a website yet" is the most common reason to put off a launch. Spoiler: stores with 20 products make sales, and stores with 2,000 can be dead. We look at how many you…
Selling without registration means a risk of fines and account blocks, and "payment to a personal card" scares buyers away. We break down the legal basics for launching a store legally – in plain wor…
