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Integration with Telegram notifications for a website and online store

Telegram notifications deliver a new inquiry or order to your team's work chat: the manager sees the name, phone number and order contents without checking e-mail or the admin panel. You can reply to the customer right from your phone.

  • an inquiry message: the customer's name, phone number and comment, the page and the traffic source;
  • an order message: number, cart contents, total, payment and delivery;
  • separate chats or topics for inquiries, orders, payments and calls;
  • a link to the inquiry or order in the admin panel right in the message text;
  • a copy by e-mail in case Telegram fails or the bot is removed from the chat;
  • test messages to the team's work chat before the website launch.

Why a website needs Telegram notifications

A Telegram notification is a bot message to a chat or group that the website sends when a customer leaves an inquiry or places an order. The manager does not check e-mail or the admin panel: the message appears in the messenger they keep open anyway. This helps reply to the customer faster.

Owners search for website inquiries in Telegram, Telegram bot for order notifications and new order notifications in Telegram. For form inquiries, a website on LightSite sends messages to Telegram and by e-mail; for other platforms we design the connection setup separately.

What Telegram notifications include

  • creating a bot via BotFather and connecting it to a chat or group;
  • a message template for the fields of your form and the order contents;
  • routing events to chats: inquiries, orders, payments, calls;
  • UTM tags and the page the inquiry came from;
  • a copy by e-mail and resending on a network failure;
  • storing the bot token only on the website server;
  • notifications about order status changes when needed.

Before launch we send test messages to the work chat and check every event type.

How we connect Telegram notifications

From you we need a Telegram chat or group, a list of the employees who receive messages and a list of events: inquiry, order, payment, status change. The connection method depends on the platform. On WordPress we use a form plugin or a custom handler; on a custom website the server calls the Telegram Bot API. On Horoshop, order events are passed through the platform's API with a small delay, so we do not promise instant delivery on this platform.

The work goes in four steps:

  1. we create the bot and add it to the chat;
  2. we set up the message templates;
  3. we check on test inquiries and orders;
  4. we launch and monitor delivery.

Cost of Telegram notifications

We calculate the cost of connecting Telegram notifications after a free consultation: it depends on the platform and the number of events and chats. We check Telegram's terms for bots and the limits on the number of messages before work begins. Regular prices apply to a new project: a template website or an online store from $500, a corporate website from $1,350. You can book a consultation on the contacts page.

Questions and answers

Do notifications arrive instantly?

On LightSite and custom websites, the server sends the message the moment the inquiry comes in. For Horoshop, the speed depends on the platform, and we measure it on test orders.

Is it safe to send customers' phone numbers to Telegram?

A chat with personal data must be private: we add only the employees who need it and advise removing access for those who have left the team. We agree on data storage questions with you.

Can I reply to the customer right from the chat?

The message contains the phone number and a link to the inquiry, so you call or text the customer in a convenient messenger. A two-way chatbot for conversations is a separate task, and we discuss it during the consultation.

What if the bot stops sending messages?

First we check that the bot is still a member of the chat with permission to post. The e-mail copy keeps the inquiries while we restore delivery.