Turnkey online store development for costume jewelry

How shoppers choose costume jewelry and what holds them back

Costume jewelry is bought on a whim, to complete a look or as a gift, so a shopper opens several stores and compares photos, prices and delivery terms. The details decide: how the piece fits on the hand or neck, what it is made of, how the plating is applied, how long the chain is.

Three things hold shoppers back: an unclear size, doubts about the quality of the plating and the fear of receiving a piece that looks different from the photo. The store removes these doubts with an honest description of the material, photos to scale and simple return terms.

What a costume jewelry online store includes

• a catalog by item type: earrings, rings, bracelets, pendants, chains, sets;
• filters by material, plating, metal color, stone and price;
• a product page with photos on a model, to scale and in gift wrapping;
• ring size, chain length and metal color as variants with separate stock levels;
• care tips: how to store the piece and what to avoid;
• online payment or payment on delivery, delivery by Nova Poshta and Ukrposhta;
• gift certificates and a discount on a set.

We write the exchange terms according to the consumer protection law. For earrings and items that come into contact with the skin, we check the list of goods that cannot be returned and place the rules in a visible spot before checkout.

SEO and feeds for a costume jewelry store

Shoppers search for gold-plated earrings, cubic zirconia ring or jewelry set as a gift. For such queries, we create category pages and pages for popular filter combinations with their own titles, descriptions and URLs. Google Shopping shows the photo and price right in the search results, and for jewelry these are the main arguments, so we prepare a feed with color, material and item groups. If needed, we connect Prom.ua and Rozetka from the same catalog. More about categories, filters and the feed – on the pages SEO for online stores and Google Shopping.

Price and launch timeline

A turnkey costume jewelry online store costs from $500 on the Horoshop platform or WordPress. We fix the price and timeline in the contract after a consultation: they depend on the number of items, variants and who prepares the photos. Hosting, the domain and the platform plan are paid separately, and the domain and admin panel belong to you. The work format is described on the online store development page.

Questions and answers

How many items do I need to launch?

A basic assortment with good photos and descriptions is enough. You add new pieces yourself in the admin panel, and similar product pages are created from a template.

How do you show a ring size or bracelet length?

The size becomes a separate variant, and the product page gets a size chart and a hint on how to measure a finger or wrist. The shopper sees what she is choosing and has fewer doubts before ordering.

Can I sell costume jewelry on Prom.ua and Rozetka and in my own store?

Yes. The catalog and stock are managed in one place, and feeds pass the products to the marketplaces. Your own store gathers customers who already know your brand.

What about returning earrings?

For items that come into contact with the skin, the return terms depend on the law and the store's rules. We word them together with you and place them on the product page and the terms page, so the shopper sees the rules before ordering.