Turnkey online store development for art supplies

How artists choose materials and what holds them back

Buyers search by technique and a specific product: 300 g/m² watercolor paper, acrylic paint set for beginners, stretched canvas 40x50. A beginner compares sets by price and number of colors, while a professional looks at the series, pigments and lightfastness.

A lack of information stops the purchase: the color on screen differs from the color on paper, the weight and texture of the paper are unknown, and the contents of a set are described in a single line. A school or studio also wants a volume discount.

What an online store for art supplies includes

• sections by technique and product type, which you create in the admin panel;
• a product card template: type, series, color, volume or format, paper weight, set contents;
• color or size selection as variants of one product;
• sets as product bundles: paints and brushes can be bought separately and as a set;
• catalog import from Excel, search by name, brand and SKU;
• cart, Nova Poshta, online payment, an SEO foundation, training on the admin panel.

Glass jars, liquid materials and stretched canvases need careful packing, so we show the packing rules and delivery cost in the cart. Return conditions for opened paints and used brushes are described in a separate clause.

SEO and feeds for an art supplies store

Demand is spread across techniques, brands and formats: buy oil paints, A5 sketchbook, squirrel hair watercolor brushes. For such combinations we create indexable filter pages with their own heading, and brand pages collect searches by the manufacturer's name. We send the brand, barcode and availability to the Google Shopping feed and set up exports for Prom.ua and Rozetka when needed.

Price and launch time

An online store for art supplies costs from $500 on Horoshop or WordPress, and we fix the price and scope of work in the contract. Hosting, the domain and the platform plan are paid separately, and the Horoshop plan depends on the number of products in the catalog. A launch on a template takes three to five working days if the price list, photos and descriptions are ready. The domain and the store's admin panel belong to you. We discuss the details at a free consultation, and the launch process is described on the page about online store development and launch. Ready-made options are collected in the section of ready-made turnkey stores.

Questions and answers

How do you show paint color in an online store?

We add a photo of a swatch or a palette to the product card and explain that the color looks slightly different on different screens. For sets, we show each color as a separate image.

Can I sell a set and individual paints at the same time?

Yes. We set up the set as a product bundle with its own card and price, and the individual items stay in the catalog. We agree on stock accounting with your warehouse setup at the start.

Is the store suitable for art schools and studios?

Yes. For such customers we set up wholesale prices by quantity and a customer group with a separate price list. The range of B2B features depends on the Horoshop plan, so we discuss it at the consultation.

How do I upload products from a supplier's price list?

Horoshop imports products from an Excel file. We adapt the table structure to your price list before filling the catalog, and we choose how often stock is updated together with you.