Turnkey online store development for needlework supplies

How the buyer chooses craft supplies and what holds them back

The buyer looks for materials for a specific project: buy knitting yarn, cross-stitch kit, diamond painting, embroidery beads. They compare fiber content, length, color, canvas size or needle number and want to buy everything they need in one order.

Doubts about color and quantity hold them back: the shade on screen may differ from the real one, and threads from different dye lots vary slightly. That is why crafters are advised to buy yarn from one dye lot at once, and the product card should show the dye lot number.

What a craft supplies online store includes

• categories by craft, brands as separate pages;
• a product card template: fiber content, skein weight, length, color number, dye lot number, recommended needle size;
• color variants with separate shade photos and the availability status of each;
• units of measure, order multiples and a minimum order for fabrics, trims and beads;
• kits as bundles, video tutorials and articles in additional page blocks;
• product import from the supplier's Excel file, an SEO foundation, the domain and accesses registered to you.

We present the color with a note that the shade depends on the screen, and the yarn description states the dye lot. This note helps the buyer judge the color correctly.

How we launch the store, feeds and SEO

You hand over the range, the supplier's price list, color photos and size charts. We design the category structure, set up product card templates, import the catalog, connect Nova Poshta and payment and check a test order. For a large number of colors we use product variants and file import. The launch time depends on the number of items and colors, and we name it after a consultation. Categories by craft answer search queries, and video tutorials and articles strengthen the pages. We build the Google Shopping feed with brand, color and availability, and add exports for Prom.ua and Rozetka if needed.

Price and terms

A turnkey craft supplies store starts from $500 on Horoshop or WordPress, and we fix the platform in the contract. Hosting, the domain and the platform plan are paid separately; for a catalog with many colors we choose the Horoshop plan by the number of products. More details are on the page about online store development and launch, promotion is covered in the online store SEO section, and if your store already runs on another platform, see moving a store to Horoshop.

Questions and answers

How can hundreds of yarn or thread colors be shown?

We make each color a variant with a number, a photo and an availability status, and upload the catalog as an Excel file. The color filter helps find the right shade quickly.

How can fabrics and trims be sold by the meter?

We set the unit of measure to meter, a minimum order and a multiple, for example cuts from half a meter. The price per meter is calculated automatically.

Can embroidery kits be sold?

Yes. We set up a kit as a separate product with the finished size, the number of colors and a list of components, and offer related products next to it: frames, needles, hoops.

Can professional crafters get a discount?

Yes. Quantity discounts are set up with the platform's standard tools, and a separate price list for a group of professional crafters requires the appropriate plan.