Turnkey online store development for candles and home fragrances

How buyers choose candles and scents and what holds them back

Search queries combine the scent, the type and the occasion: handmade soy candles, vanilla scented candle, reed diffuser for the home, candle gift set. Buyers read about the wax blend, the wick, the volume and the burn time and look for reviews about the strength of the scent.

What holds them back is uncertainty about the scent: they do not know what it really smells like, whether it will be too sharp or whether it suits a bedroom. They also have questions about safety, care and the price of a gift set.

What an online store for candles and scents includes

• sections by product type and occasion: for the home, gifts, holidays;
• a product page template: scent notes, wax type, wick, weight, burn time, container, safety rules;
• product variants by scent, size and color;
• gift sets as bundles with a single price;
• collection pages and mood-based selections: coziness, freshness, romance;
• cart, Nova Poshta, online payment, an SEO base, the domain and access registered to you.

We place the rules for safe use on candle product pages. In summer, wax products soften in the heat, so the delivery terms describe the packaging and seasonal shipping restrictions. We set out the return terms for opened and lit candles separately.

SEO and feeds for a candle and scent store

Demand grows in the cold season and before holidays, so we prepare selections for gift occasions in advance. Categories by scent and wax type answer queries like buy perfumed candles and home fragrance with woody notes. Descriptions of the notes and composition on product pages give the search engine more content for the page. We pass the brand, scent and availability to the Google Shopping feed and connect Prom.ua, Rozetka and Hotline when needed.

Price and launch time

An online store for candles and home fragrances costs from $500 on Horoshop or WordPress, and we fix the price in the contract. Hosting, the domain and the platform plan are paid separately. The timeline depends on the number of scents and variants, whether photos are available and whether you need sets. Once the scent note texts and photos are ready, a template launch takes three to five working days. We discuss the details during a free consultation, the stages are described on the online store development and launch page, and you can read about a catalog for a small producer in the template websites section.

Questions and answers

How do you describe a scent that cannot be smelled online?

We show the top notes, the heart and the base, add selections with a similar mood and mini sizes for trying scents out. Buyers make their decision based on the description and comparison.

Can I sell sets of different scents?

Yes. We set up a set as a product bundle with its own price and the contents listed in the description. Buyers see the price of the set and the prices of the individual candles.

How do you prepare a store for the gift season?

We create selections such as holiday gifts, add gift wrapping as a separate item and prepare a banner for the home page. We start the work in advance, because pages need time to get into search results.

Does such a store suit a small handmade producer?

Yes. For small batches we use stock tracking and availability statuses, and you add new scents yourself in the admin panel. Training on the admin panel is part of the launch.