Turnkey online store development for contact lenses and eyewear

How buyers choose contact lenses and optics and what holds them back

A lens buyer looks for their parameters with searches such as monthly contact lenses, daily lenses, toric lenses for astigmatism, and an optics buyer searches for women's eyeglass frames or sunglasses.

Buyers are held back by the risk of getting the diopters or base curve wrong, an unknown expiration date and unclear return rules. The doctor is responsible for choosing lenses and the prescription, while the website shows the product parameters and reminds buyers to consult a specialist.

What an online store for contact lenses and optics includes

• sections by replacement schedule, product type and brand, which you create in the Horoshop admin panel;
• a lens card template: diopters, base curve, diameter, cylinder and axis for toric lenses, quantity per pack, water content;
• diopters and other parameters as product variants with separate availability;
• frame cards with lens size, bridge, temple length and material;
• an eye exam booking form, catalog import from Excel, an SEO foundation.

Contact lenses are medical devices, so their sale, labeling and advertising are subject to legal requirements and the rules of advertising platforms. We present the texts on the website as general information with no promises about vision. Opened lenses are usually not returnable, and we state this rule in the terms before payment. Separate parameter selection for the right and left eye in one product card requires custom development and is priced separately.

SEO and feeds for a contact lenses and optics store

For popular replacement schedules and parameters we create indexable pages with their own heading. If you have an optical store, location pages with the address and opening hours and a Google Business Profile help with local search – read more in the section about local SEO. We send the brand, parameters and availability to the Google Shopping feed, and we check Google's rules for medical devices before launch. We prepare exports for Prom.ua and Rozetka when needed.

Price and launch time for a contact lenses and optics store

An online store for contact lenses and optics costs from $500 on Horoshop or WordPress, and we fix the price in the contract. Hosting, the domain and the platform plan are paid separately. We estimate a catalog with many diopter variants at a free consultation together with the plan and timeline. To start, we need a file with products and parameters, photos, and delivery and return terms. After we receive the materials, a launch on a template takes three to five working days. The work stages are described on the page about online store development and launch, and other industry solutions in the section of niche solutions.

Questions and answers

Which contact lens parameters should the product card show?

Replacement schedule, diopters, base curve, diameter, and for toric and multifocal lenses the cylinder, axis and add power. Also the quantity per pack, material and expiration date.

How do buyers choose diopters for both eyes?

Diopters are set as product variants. The buyer selects a value from those available and adds lenses for each eye as a separate cart item.

What about returns of lenses and solutions?

Opened lenses and solutions are usually not returnable for hygiene reasons. You set the terms for sealed packages in line with the consumer protection law.

Can an online store be combined with eye exam booking?

Yes. We add a booking form that sends the request to you in Telegram and by e-mail.