Turnkey online store development for video games and consoles

How gamers choose games and consoles and what stops them

Queries start with the platform or the game title: buy PS5 games, original Xbox gamepad, two-player Nintendo Switch game. Consoles are compared by package contents, storage capacity and warranty, and games by genre, language and edition price.

What stops the buyer is confusion about platforms and editions: standard or deluxe, disc or digital code, for which region. A console raises questions about warranty, origin and package contents.

What a video game and console online store includes

• sections by platform, genre and console manufacturer;
• game card template: platform, edition, language, PEGI age rating, release date, trailer;
• console card template: model, storage, package contents, warranty;
• related products: gamepads, charging stations, cables, memory cards;
• stock and pre-order statuses for releases;
• cart, Nova Poshta, online payment, SEO foundation, admin panel training.

Digital codes and subscriptions need a separate connection to the supplier and delivery rules, so we agree on their scope during the consultation. For opened discs, activated codes and consoles, we put the return and warranty terms on a separate page and in the cart.

SEO and feeds for a video game and console store

Demand is tied to platforms and releases, so the catalog starts with the platform, followed by genres. We create cards for upcoming releases in advance with a pre-order status and update them after the game comes out. Platform and genre pages get their own headings and descriptions, and we pass brand, barcode, platform and availability to the Google Shopping feed. We connect Prom.ua, Rozetka and Hotline if needed.

Price and launch timelines

A video game and console online store on Horoshop or WordPress starts at $500, and we fix the price in the contract. Hosting, domain and the platform plan are paid separately. The number of items, card templates for games and consoles and the need for pre-orders determine the timelines, which we state after a free consultation. Once the descriptions and images are handed over, a template-based store launches in three to five working days. Read about the stages on the online store development and launch page, and about feeds in the Google Shopping section.

Questions and answers

How do you show that a game fits the buyer's platform?

We put the platform in the card title, a filter and a separate catalog section. Next to the buy button we add a platform and edition label.

Can used consoles and games be sold?

Yes. For used items we add condition and package contents attributes and separate photos. You decide the store warranty for such products.

How do you handle pre-orders for new releases?

The game card appears before release with a pre-order status and the release date. We put the prepayment and return terms in the card and the cart.

Can digital codes be sold automatically?

Automatic code delivery requires a connection to your code supplier. We assess the feasibility and cost of this add-on during a free consultation.