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SEO · Google Ads · Meta
SEO and ads for a speech therapist
SEO and ads for a speech therapist: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a speech therapist
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Parents search for a speech therapist on Google when they notice their child has difficulties with speech: they type the service with a city or the online format and compare specialists. SEO and ads for a speech therapist help you be among these options, and on the website parents see your approach, the lesson format and booking for an assessment.
- pages for searches: sound correction, speech development, school readiness;
- a page for online lessons for parents from other cities, if you offer them;
- a Google listing with the address, opening hours and reviews from parents;
- search ads for searches with the city and lesson format, which we turn on for your free hours;
- tracking of calls and assessment requests in Google Analytics 4;
- a report in a shared chat: inquiries, their cost and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for a speech therapist from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a speech therapist will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Parents search for a speech therapist with the city name
Service pages by child's age and format – in person or online – bring the specialist into search results for these queries.
Before booking, parents assess the approach
A specialist page describing the methods, session format and answers to questions helps parents choose a specialist.
Ads have to be sensitive
We write ads in a calm, neutral tone without promising results, and bookings go through a simple form.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a speech therapist include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a speech therapist
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How parents search for a speech therapist and why they compare specialists
Parents search by service (sound correction), by format (online speech therapist) and by location (speech therapist near me). They open the results on a smartphone, compare approaches and reviews, and choose the one who explains things clearly.
Trust and a calm atmosphere matter to parents: they want to know how lessons go and what to do at home. A speech therapist sees a limited number of children, so ads should run for free hours, and the website should answer questions before the call.
What SEO for a speech therapist includes
We start with a fast website and a clean structure, then add content for parents' searches. We write each page so that parents understand, without jargon, how the work will begin:
- a page for each service with a description of the first lesson and tips for parents;
- an online lessons page explaining how they work;
- pages for neighborhoods if you see children in an office;
- a collection of exercises and answers to questions, reviewed by the speech therapist;
- Schema.org markup and a Google listing with reviews from parents.
Which ads suit a speech therapist
The core is Google Search ads for searches with the service, city or online format. We set the budget to match the number of free hours: a campaign is easy to pause when the schedule is full. The ad leads to the service page with a price list and an assessment request form. Meta suits visual niches, and for a speech therapist the main channel is search. Calls and requests go to Google Analytics 4 as separate goals. Educational and medical services are subject to Google rules and the advertising law, so the ads make no promises of a specific result.
How we work and how much speech therapist promotion costs
One team prepares the speech therapist website, SEO and ads, so parents see one consistent story from search to booking. We register the ad accounts and analytics in your name, and you pay the ad budget directly to the platform. The progress of work is visible in a shared chat, and reports arrive there too. A turnkey website with SEO for a speech therapist starts from $1,000, and we calculate the cost of promotion after a free consultation and audit. More details are on the SEO promotion, Google Ads and SEO audit pages.
Questions and answers
Should a speech therapist launch ads if the schedule is almost full?
Ads are needed when free hours appear. We turn the campaign on for them and stop it when the slots are taken.
What does an "Online speech therapist" page give you?
It collects searches for video lessons: parents from other cities look for a specialist regardless of address. The page explains how a lesson works and leads to booking.
How long does it take for SEO to bring inquiries?
The first changes in indexing are visible within a few weeks, and a steady flow of inquiries builds up over months. Rankings cannot be guaranteed, so our reports show the dynamics of searches and requests.
Can parents' reviews be shown in ads?
On the website, yes – with the parents' written consent and without any details about the child. Ads are subject to platform rules, so we check reviews before launch.