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SEO · Google Ads · Meta
SEO and ads for an orthodontist
SEO and ads for an orthodontist: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for an orthodontist
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Patients look for an orthodontist when they are thinking about braces or aligners: they type in a method or a problem with a city and compare doctors by examples of their work. SEO and advertising for an orthodontist help you get into that comparison, and on the website a person sees the doctor, the treatment stages and how to book a consultation.
- pages by treatment method: braces, aligners, retainers, pediatric orthodontics;
- a doctor page with education and training and a case gallery with patients' consent;
- Google Search ads for queries about a specific method with a city or district;
- Instagram ads if needed, with creatives that comply with the platform's policies;
- calls, requests and messenger messages as separate goals in Google Analytics 4;
- a report in a shared chat: inquiries, their cost, queries and changes in the campaigns.
No website yet, or the current one is outdated? Start with it: a turnkey website for an orthodontist from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for an orthodontist will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Patients compare doctors by examples
A doctor page with education and a gallery of cases shared with patients' consent shows experience before booking a consultation.
Braces and aligners are searched for separately
Pages by treatment method bring the doctor up for queries with the name of the method and the city or district.
Ads have to follow platform rules
We align Instagram creatives with the platform's rules and count calls and messenger messages as goals.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for an orthodontist include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for an orthodontist
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for an orthodontist and how they compare doctors
Queries fall into three groups: the method (aligners price, braces for adults), the problem (bite correction) and a doctor nearby (orthodontist near me). A person opens several websites, looks at examples of results and compares how the doctor explains the stages.
Treatment takes months, so the decision takes more than one visit: people return to the website and read reviews and answers to questions. That is why the website has to work as a reference guide, and the Google Business Profile has to confirm trust.
What SEO for an orthodontist includes
The technical foundation is speed on smartphones, structure and indexing. Separately, we collect queries about prices, stages and care, because these are exactly the questions people ask before booking. Then we work on the content:
- a separate page for every method with the treatment stages and answers about hygiene and visits;
- a doctor page with education, training and case examples;
- articles about preparing for treatment, approved by the doctor;
- Schema.org markup with the address, working hours and contacts;
- a Google Business Profile with photos and collected patient reviews.
Which advertising suits an orthodontist
The core is Google Search ads for queries about the method, the problem and the city. The ad leads to the page of the relevant method with a consultation offer and a booking form. We split the budget between methods based on which pages bring inquiries. The topic is visual, so we add Instagram if needed: the doctor, the office, the process. Google and Meta policies and the advertising law restrict medical promises and "before and after" images, so we approve the creatives before launch. Requests, calls and messages go to Google Analytics 4 as separate goals.
How we work and what orthodontist promotion costs
One team handles the orthodontist's website, SEO and ads. The ad accounts and analytics are registered in your name, and you pay the ad budget directly to the platforms. The progress of work is visible in the shared chat, and reports arrive regularly. A turnkey website with SEO for an orthodontist costs from $1,000, and we quote the price of promotion after a free consultation and an audit. Our approaches are described on the SEO promotion and Google ads pages, and we assess your current website in an SEO audit.
Questions and answers
Can "before and after" photos be used in ads?
It depends on the platform's policies and the law on advertising medical services, which restrict such materials. On the website we show results in a gallery with patients' consent, and in ads we follow the rules.
Why advertise individual treatment methods?
A person searches for a specific method, and an ad with that method's page matches the query more precisely. This way the impressions go to people interested in exactly this service.
When will SEO results become noticeable?
Choosing a treatment takes a long time, so inquiries from SEO accumulate gradually. The first changes in indexing are visible within a few weeks, a steady flow builds up over months, and nobody guarantees rankings.
What will the report include?
Inquiries broken down into calls, requests and messages, their cost, queries and changes in the campaigns. The report arrives in the shared chat.