Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a plumber
SEO and ads for a plumber: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a plumber
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People search Google for a plumber when something has gone wrong at home: a faucet is leaking, the sewer line is clogged, the water heater has stopped heating. They type in the service with the city name and call whoever answers first. SEO and advertising for a plumber make sure your number is in the search results and on the map at that very minute.
- service pages for urgent and planned queries: call-outs, drain cleaning, pipe replacement, heating installation;
- a Google Maps listing for the plumber with working hours, service areas and reviews;
- Google Search ads with a call button during the hours when you take calls;
- separate pages for the districts and towns you travel to;
- tracking of calls and inquiries by source in Google Analytics 4;
- a report in a shared chat: inquiries, their cost and changes in the campaigns.
No website yet, or is yours outdated? Start with it: a turnkey website for a plumber from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a plumber will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
People look for a plumber when something is already leaking
Urgent service pages and a Google Maps profile put your number in search results at the right moment.
The call goes to whoever answers first
Search ads with a call button run during the hours when you take calls.
Clients do not know your service areas
Separate pages for the districts and towns you travel to show clients that the plumber will come to them.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a plumber include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a plumber
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a plumber and where they make the decision
Queries are either urgent or planned. Urgent ones sound like plumber home call-out or urgent drain cleaning, planned ones like pipe replacement in an apartment or heating installation in a house. People type the urgent ones on a smartphone, often together with the district, and call from the first listing on the map. They compare the planned ones on websites: price list, photos of completed work, reviews.
That is why a plumber needs two things: visibility in Google Maps and a website that answers questions about the price and service area.
What SEO for a plumber includes
We start with the technical foundation: speed on smartphones, indexing, headings with the city name. Then we work on the content:
- a page for each service: faucets, toilets, water heaters, pipes, sewer lines, heating;
- pages for the districts and towns where you work;
- a prices section explaining what affects the total;
- Schema.org markup with the address, working hours and phone number;
- a tidy Google Maps listing and review collection from customers.
What advertising suits a plumber and what we report
The core is Google Search ads for high-intent queries: call-out, drain cleaning, replacement with the name of the city or district. The ads run during the hours when you take calls and have a call button. Negative keywords filter out queries about job openings, courses and training. Calls and inquiries go to Google Analytics 4, so you can see which queries bring them. The report covers inquiries, their cost, queries and changes in the campaigns.
How we work and how much promoting a plumber costs
One team runs the website, SEO and advertising, so the pages and ads are aligned. The ad accounts and analytics are registered in your name, and you pay the ad budget directly to Google. You can see the work in a shared chat, and reports arrive regularly. A turnkey website with SEO costs from $1,000, and we calculate the cost of promotion after a free consultation and a website audit. The formats are described on the local SEO and Google Ads pages.
Questions and answers
What matters more for a plumber – a Google Maps listing or a website?
The listing brings urgent calls, and the website answers questions about prices and shows your work. That is why they are usually managed together.
How soon will SEO have an effect?
Changes in visibility can be noticeable within a few weeks, and a steady flow of inquiries builds up over months. Nobody guarantees rankings, so our reports show the dynamics.
Can ads be launched without a website?
Yes, but it is better to send the ads to a page with prices and an inquiry form. Without it, some people will go to another plumber.
Who owns the ad account?
You do. We register the accounts in your name, and all campaigns and data are available to you at any time.