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SEO · Google Ads · Meta
SEO and ads for air conditioner installation
SEO and ads for air conditioner installation: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for air conditioner installation
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Demand for air conditioner installation rises with the temperature: people type the service with the city name, compare several crews and hire the one that explained the price and named the earliest visit date. SEO and ads for air conditioner installation help you appear in search results before the season starts and at its peak.
- pages for searches: installation, cleaning, refrigerant recharge, removal for apartments and offices;
- preparing the website and the Google Maps listing before the season starts;
- Google Search ads with an ad schedule and a call button;
- a page for each advertised service with approximate prices and a visit request form;
- tracking of calls and requests by search query in Google Analytics 4;
- a report in a shared chat: inquiries, their cost and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for air conditioner installation from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for air conditioner installation will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Demand rises sharply with the heat
Pages for installation, cleaning and refrigerant recharge and a Google Maps profile are ready before the season starts and work at its height.
A client compares several crews by price
A service page with approximate prices and a callout request form explains the cost and names the nearest available day.
Calls from ads go unanswered
An ad schedule and a call button in the ad collect requests during the hours when the crew is available.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for air conditioner installation include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for air conditioner installation
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for air conditioner installation and when demand grows
Demand comes in waves in spring and summer, and the searches are specific: air conditioner installation price, air conditioner installation in an apartment, air conditioner cleaning before the season. Some people look for a unit with installation right away and compare store offers. Others already have an air conditioner and look for a crew for installation or service. Each group needs its own page that answers the questions about price and timing.
What SEO for air conditioner installation includes
First we put the website's foundation in order: speed, structure, headings. Then we build pages for customer searches:
- a separate page for installation, cleaning, refrigerant recharge, removal and relocation of an air conditioner;
- pages for apartments, houses, offices and retail premises;
- pages for the cities and neighborhoods where the crew works;
- articles with tips on choosing the capacity for a room, reviewed by your technician;
- Schema.org markup with the address and opening hours, and a neat Google Maps listing.
We prepare the pages in advance so that they get indexed before demand peaks.
Which ads suit air conditioner installation and what we report
Google Search ads respond to the hot searches of the season: installation, setup, cleaning with the city name. At the height of the heat we adjust the budget and ad schedule to the crews' workload, and ads with a call button also appear on maps. Remarketing brings back those who viewed the price list and did not leave a request. Requests go to Google Analytics 4, so you can see which searches brought them. The report shows inquiries, their cost and changes in the campaigns.
How we work and how much air conditioner installation promotion costs
One contractor runs the website, SEO and ads, so the page copy and the ads match each other. We register the ad accounts and analytics in your name, and you pay the ad budget directly to Google. The progress of work is visible in a shared chat, and reports arrive regularly. A turnkey website with SEO costs from $1,000, and we calculate the cost of promotion after a free consultation and a website audit. Read more about local SEO and Google Ads.
Questions and answers
When should SEO for air conditioner installation start?
A few months before the season, because pages need time to get indexed. Ads launch faster and cover demand while SEO gains strength.
Can rankings be guaranteed during the season?
No, nobody guarantees rankings. Our reports show the dynamics of searches, inquiries and cost per inquiry.
What is more effective for a crew – ads or SEO?
Ads bring requests right after launch, while SEO builds up results gradually. Together they reduce dependence on the ad budget.
Do I need a separate page for each service?
Yes, people search for cleaning, refrigerant recharge and installation with different words. A separate page gives a clear answer and a request form.