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Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a language school
SEO and ads for a language school: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a language school
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People look for a language school when they need a language for work, relocation, travel or an exam: they type the language with a city or the word online and compare schools by program, price and reviews. SEO and ads for a language school help you get into this choice, and the website leads straight to a trial lesson request.
- pages for languages, levels and audiences targeting searches: children, adults, business, exams;
- pages for teachers, the schedule and prices that answer questions before the first call;
- a Google listing for the school with photos of the classrooms, opening hours and replies to reviews;
- search ads for searches about a course in a specific language, which we launch before groups start;
- tracking of trial lesson requests by source in Google Analytics 4;
- a report in a shared chat on inquiries, their cost and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for a language school from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a language school will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A person chooses a school by language and city
Pages for languages, levels and audiences bring the school up for queries people use to find a course for work, relocation or an exam.
Parents and students compare prices and programs
Pages for teachers, the schedule and prices answer questions before the first call, and a Google Business Profile adds classroom photos.
Groups have to be filled before the course starts
Ads on queries about a course in a specific language start before enrollment, and trial class requests are visible by source.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a language school include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a language school
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a language school and what decides the choice
Adults type English courses with the city name, German for beginners or Polish online, and those preparing for an exam need a dedicated course, for example IELTS preparation. Parents search for English for kids and specify the child's age. Demand grows before the start of the school year and after the New Year holidays.
On a smartphone, people compare several schools: the program, teachers, format, monthly cost and the option of a trial lesson. Graduates' reviews and the rating on the map influence the choice almost as much as the course description.
What SEO for a language school includes
We start with the technical base: speed on smartphones, a clean structure, indexing, Search Console and analytics. Then we build pages for search queries:
- a separate page for each language, with sections for children, adults and exam preparation;
- level pages explaining who the program suits and what the student will be able to do after it;
- teacher pages, the group schedule and answers about payment and the trial lesson;
- articles based on teachers' materials: how to choose a level, how the exam is structured;
- Schema.org markup for the school and courses, and a neat Google listing.
Which ads suit a language school
The core is Google Search ads for searches about a specific language and format. For classroom lessons we limit ads to your city, and for online courses we expand the geography. We launch the enrollment campaign a few weeks before the group starts and turn it off when the seats are filled. Each course has its own page where the trial lesson is the offer. People who have already viewed the program get a reminder about enrollment through remarketing. The ads make no claims of guaranteed fluency, because Google rules and the advertising law require truthful statements.
How we work and how much language school promotion costs
One team runs the website, SEO and ads, so the program on the page, the start date and the ad copy match. The Google Ads and analytics accounts are registered in your name, the daily work is visible in a shared chat, and reports arrive regularly. A turnkey website with SEO for a language school starts from $1,000. The cost of promotion depends on the languages, the city and competition, so we name it after a free consultation and audit. Details are on the SEO promotion, Google Ads and website SEO audit pages.
Questions and answers
When do language school ads bring the first requests?
Ads start showing after the campaign is approved and launched, and the first data on inquiries appears quickly. The number of requests depends on competition, the budget and the course page, so we make no promises in advance.
What is better for a school – SEO or ads?
Ads fill the upcoming groups, while SEO builds up its effect gradually and reduces dependence on the ad budget. That is why they are usually run together.
Can the course price be stated in the ad?
Yes, an indicative monthly cost and the trial lesson terms help people decide whether to leave a request. The terms in the ad must match the course page.
What is included in the report for a language school?
The number of trial lesson requests, their cost, sources, search queries and changes in the campaigns. If the school shares data on course enrollments, we match it with the requests.