Pages for search queries
Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a publishing house
SEO and ads for a publishing house: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a publishing house
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
A reader looks for a book, an author or a series, and the author of a manuscript looks for a publisher who will review their text. SEO and advertising for a publishing house make sure that Google results show your books and your cooperation page, and that on the website the reader finds where to buy and the author finds how to submit a manuscript.
- book pages with blurbs, edition details and purchase links;
- author and series pages that organize the catalog into a clear structure;
- a page for authors with manuscript requirements that people find through relevant searches;
- a Google business profile of the publishing house with the address, contacts and reviews;
- search ads for new releases, promotions and authors' searches about publishing a book;
- a report in a shared chat: searches, inquiries, requests by source and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for a publishing house from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a publishing house will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A reader looks for a book, author or series
Book pages with blurbs, publication details and purchase links bring the catalog into Google results.
Authors look for where to send a manuscript
A page for authors with manuscript requirements ranks for the matching searches and brings in new texts.
New releases go unnoticed
Search ads for new books and promotions and the publisher's Google listing tell readers about new releases.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a publishing house include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a publishing house
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for books and publishers, and what sets the searches apart
Readers' searches are specific: a book title, an author's name, a genre or a gift, for example buy books in Ukrainian or children's books from a publisher. Authors search for publisher for authors and how to publish a book. Bookstores and libraries are interested in terms of cooperation and wholesale orders. Each audience needs its own page with its own answer.
A book is often chosen based on the impression the page makes: the cover, the blurb, a reading excerpt, reviews. An author judges a publisher by its catalog, the design of its books and how clear its terms are.
What SEO for a publishing house includes
First we check the technical foundation: speed, the mobile version, the catalog structure and indexing. Then we add:
- unique blurbs and descriptions on every book page;
- author, series and genre pages connected to each other by internal links;
- Schema.org markup for books: title, author, edition, purchase link;
- a page for cooperation with authors and a separate section for bookstores;
- a blog with selections, recommendations and news about the publisher's events.
Which ads suit a publishing house
For new releases, Google Search ads work for book titles, author names and topical searches. To recruit authors, there are ads for searches about publishing a book that lead to the cooperation page with the terms. If you have your own online store, books can be shown in Google Shopping. Events, orders and requests are recorded in Google Analytics 4 via Tag Manager. We take the ad platforms' policies and copyright laws into account in the ad copy.
How we work and how much promoting a publishing house costs
The website, SEO and advertising are run by one team, so the catalog, the texts and the ads stay consistent with each other. We set up the ad accounts and analytics in your name; regular reports and daily work are visible in a shared chat. A turnkey website with SEO starts from $1,000, and we name the cost of promotion and advertising for a publishing house after a free consultation and an audit. More about promoting a publishing house is on the SEO promotion, Google Ads and SEO audit of a website pages.
Questions and answers
Can a publishing house with a small catalog be promoted?
Yes, a small catalog is easy to structure well: each book gets a full page, and authors and series group the editions together. This structure helps both readers and search engines.
Which searches matter more – from readers or from authors?
It depends on the publisher's goals: selling books, recruiting new authors or both. We separate these audiences across pages and campaigns so that each receives the right message.
Do copyright laws affect book advertising?
Yes, covers, excerpts and quotes are used only with the consent of the rights holders. Legislation and ad platform policies always apply, so we review the ad copy together with the publisher.
When do the first changes from SEO become visible?
The first shifts in indexing and visibility appear within a few weeks, and a noticeable growth in visits builds up over months. We do not promise positions or sales volumes; the reports show the real dynamics.