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SEO · Google Ads · Meta
SEO and ads for a makeup artist
SEO and ads for a makeup artist: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a makeup artist
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
People look for a makeup artist for a specific event and date, so SEO and advertising for a makeup artist target searches by event type and city. The goal is for a potential client to find your work in search or on the map before she chooses another option.
- pages for event types: bridal, evening and prom makeup;
- a Google business profile with a service area, photos of your work and replies to reviews;
- a portfolio with captions and file names that image search understands;
- search ads before the wedding and prom seasons;
- tracking of requests, calls and messenger clicks by source;
- a report in a shared chat: requests, their cost, searches and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for a makeup artist from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a makeup artist will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A makeup artist is booked for an event date
Pages for bridal, evening and prom makeup bring in people from search who are planning a specific event.
A makeup artist's work is hard to find on the map
A Google listing with the travel area, photos of work and replies to reviews helps a client choose you.
Demand spikes before the seasons
Search ads before the wedding and prom season collect inquiries, and messenger click tracking shows the sources.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a makeup artist include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a makeup artist
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people search for a makeup artist and what it means for promotion
The search is tied to an event and a city: wedding makeup artist, prom makeup, mobile makeup artist. After such a search, the client opens several profiles and websites, looks at portfolios, prices and reviews, and decides whom to message. Requests often come in advance, so the pages should be ready before the season starts.
Demand has seasonal peaks: the wedding season, proms, holidays. A makeup artist needs to appear in search right before them, and for this the pages for each event type are prepared in advance.
What SEO for a makeup artist includes
The foundation is a fast website on smartphones, a clean structure and indexing. On top of it we build your presence in local search:
- a page for each event type with a portfolio, a price list and a request form;
- pages for the cities and districts you travel to, if you work beyond one city;
- a Google Business Profile for a mobile business: service area, services, photos;
- file names, alt texts and photo captions for image search;
- Schema.org markup for contacts, services and the service area;
- articles on preparing the skin for makeup and choosing a look for the event type.
Which ads suit a makeup artist
Google Search ads for searches by event type and city work best: the person is already choosing a professional. We launch campaigns before the wedding and prom seasons and pause them when your free dates run out. The ads lead to the page of the matching event with a portfolio and a request form. For a visual niche we add ads on Instagram and Facebook, and for visitors who viewed your work we set up remarketing. The report covers requests, calls, messenger clicks, the cost per request, searches and changes in the campaigns.
How we work and how much promoting a makeup artist costs
We start with a free consultation and an audit of the website and the profile, and then draw up a campaign calendar for the seasons. The ad accounts and analytics are registered in your name, and the budget is paid directly to Google. We keep a shared chat where every stage is visible, and send reports regularly. For a makeup artist, a turnkey website with SEO costs from $1,000, and we calculate promotion after the consultation and audit. SEO works gradually, so we do not promise specific positions. More about the services: SEO audit of a website, Google Ads and Landing page development.
Questions and answers
Do I need a Google profile if I travel to the client?
Yes: Google lets you specify a service area without a public address, so the profile is shown to people in your city. We add services, photos of your work and reviews.
Where should a makeup artist start promotion – SEO or ads?
If little time is left before the season, ads act faster, while SEO builds up its effect gradually. That is why both are often launched at the start, and we discuss the budget split at the consultation.
Does Instagram replace a website in search?
A profile shows up in search for your name and brand, but searches by event type and city are usually better covered by website pages. The link in the profile leads to the event page.
How can I tell that ads bring requests?
We set up goals in Google Analytics 4 for requests, calls and Telegram clicks. The report shows which searches and ads brought requests and how much they cost.