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SEO · Google Ads · Meta
SEO and ads for a real estate agency
SEO and ads for a real estate agency: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a real estate agency
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Buyers and renters compare real estate agencies by their property listings, reviews and how quickly they can arrange a viewing. SEO and ads for a real estate agency bring to your website people who are looking for an apartment or a house in your town, as well as owners who want to sell or rent out their home.
- a property catalog with filters by neighborhood, number of rooms and price, where each filter has its own page;
- a property card with photos, a floor plan, a map and a description unique to your website;
- a separate page for owners: sale, valuation and renting out;
- pages for neighborhoods and new buildings with a description of the infrastructure;
- search ads for buyer and owner queries and Instagram ads for individual properties;
- a report on inquiries by type: buying, renting, selling.
No website yet, or is it outdated? Start with it: a turnkey website for a real estate agency from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a real estate agency will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Buyers look for an apartment in a specific district
Pages for districts and property types with an up-to-date listing database bring the agency into search for buyer and tenant queries.
Property ads quickly go out of date
Google and Meta campaigns are tied to available properties, so ads lead to live listings with a viewing button.
Inquiries get lost between the website and messengers
Viewing requests arrive in Telegram and by e-mail tagged with the property, and the manager replies right away.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a real estate agency include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a real estate agency
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How people look for a real estate agency and what drives the choice
A buyer types into Google buy an apartment with the name of the town or neighborhood, apartment for rent or new builds, and an owner types sell an apartment or property valuation. Classified ad sites partly cover queries about specific apartments, so an agency should also target queries about services: sales, valuation, transaction support, neighborhood overviews.
On a smartphone, people compare agencies by their Google Maps listings, reviews and how quickly they reply to messages.
What SEO for a real estate agency includes
- technical foundation: catalog speed on a smartphone, filter structure and page URLs without duplicates;
- pages for filter combinations: neighborhood, number of rooms, property type, price range;
- property cards with original descriptions, photos, a map and listing markup;
- rules for sold properties: we keep the page with a status or redirect it to the section;
- service pages for owners, neighborhood pages and new building pages;
- Google Business Profile, agent pages and client reviews.
Which ads suit a real estate agency
Google search ads work with two audiences: buyers and renters search for specific neighborhoods and property types, owners search for sales or valuation. For each audience, we launch a separate campaign with its own ads and landing page. The office address in the ad also helps it appear on Google Maps.
Real estate is a visual niche, so Instagram and Facebook show individual properties to people in your town, and retargeting reminds those who have already viewed the catalog. The ads lead to a page with a short request form. We track calls, forms and messages in GA4, and the report shows spend, inquiries by type and cost per inquiry.
How we work and how much real estate agency promotion costs
One team runs the website, SEO and ads, so the catalog, service pages and ads come together into one process. Access to the ad accounts and analytics stays with you. In a shared chat you see the current tasks, and reports arrive regularly. A turnkey real estate agency website with SEO costs from $1,000. We calculate the promotion price after a free consultation and audit. Promotion in real estate is covered on the pages website SEO promotion and Google Ads.
Questions and answers
How can an agency website compete with classified ad sites?
Classified sites have more listings, so the website builds its own advantage: unique property descriptions, neighborhood pages, services for owners and direct contact with an agent. You can keep posting listings on classified sites as well.
What do we do with pages of sold properties?
We keep the page with a status and links to similar properties or redirect it to a catalog section. This way the pages stay in search, and the visitor sees current options.
Do we need ads for owners who want to sell their home?
Yes, this is a separate audience with separate queries. A dedicated page about selling, with a description of the stages and a request form, helps bring new properties into your listings.
How do we measure results if the deal closes offline?
In the report, we show inquiries and cost per inquiry by type, and you tell us the deal statuses. Based on them, the ads are tuned to the queries that bring real clients.