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SEO · Google Ads · Meta
SEO and ads for a car dealership
SEO and ads for a car dealership: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a car dealership
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
SEO and ads for a car dealership help a buyer find a specific car from your inventory before the first call. We set up search by make and model, ads and tracking of requests for test drives, financing and trade-ins.
- a page for each car with photos, mileage, year, price and status that people find by make and model;
- pages for makes, body types and budgets for broad queries;
- search ads for queries about buying a car, trade-ins and financing;
- remarketing for those who viewed a specific car, and ads about new arrivals on Instagram and Facebook;
- tracking of test drive requests, callback requests and loan calculations;
- a report: inquiries by make and model, cost per inquiry, the queries that bring them.
Don't have a website yet, or is it outdated? Start there: turnkey website for a car dealership from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a car dealership will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
Buyers look for a specific make and model
Pages for makes and models from the catalog bring the dealership into search when the buyer has already chosen a car.
Ads lead to the dealership's general page
Google and Meta ads lead to the page of the chosen car, with test drive, financing and trade-in buttons.
Nobody knows which car brought in the request
Tracking requests by source shows which cars and campaigns bring test drives, and the budget goes to them.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a car dealership include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a car dealership
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How buyers search for a car and choose a dealership
A buyer types buy a used car, a make and model with the year, for example buy Skoda Octavia 2018, as well as car on credit or car trade-in with extra payment. They compare several dealerships and classified ad sites and look at the photos, mileage, documents and reviews of the seller.
The decision is made slowly: a person comes back to the website, compares cars on their phone and calls back once they see a complete listing with nothing held back. Real photos, the car's history and an honest description of its condition build trust.
What SEO for a car dealership website includes
- technical foundation: a fast catalog with many photos, filters by make, price and body type, a convenient car page on smartphones;
- a page for each car with a unique description, specifications, price and status;
- a clear process for sold cars: the page stays with its status and a selection of similar cars, so that search does not show empty URLs;
- pages for makes, models and purchase terms: financing, trade-in, documents, warranty;
- Schema.org markup for cars, prices and the dealership;
- a Google Business Profile with the address, opening hours, photos of the lot and reviews.
Which ads suit a car dealership and what you see in the report
Google search ads gather people looking for a specific make, model or purchase on credit and take them to the car page or a selection. Remarketing brings back visitors who viewed cars, and Instagram and Facebook show new arrivals: cars are a visual product. The price in the ad must match the price on the page.
We track test drive requests, callback requests, loan calculations and calls separately. The report shows which makes and queries bring inquiries and how much each one costs.
How we work and how much car dealership promotion costs
One team runs the website, SEO and ads, so the catalog, the ads and the request forms work with the same data. You own all the accounts: ads, analytics and the Google Business Profile are registered in your name, and the progress of the work is visible in a shared chat and in regular reports. A turnkey website with SEO starts at $1,000, and the price of promotion depends on the size of the catalog, the makes and the competition, so we calculate it after a free consultation and audit. More about the services – on the SEO promotion and Google Ads pages.
Questions and answers
Does a car dealership need its own website if its listings are already on classified sites?
Classified sites show your cars next to competitors. On your own website the buyer sees the whole catalog, terms and contacts, and you get inquiries directly and control the presentation.
What should be done with the pages of sold cars?
We keep the page with the Sold status and a selection of similar cars or redirect it to the model page. This way the visitor does not land on an empty URL.
Which requests are tracked?
Test drives, callback requests, loan calculations, trade-ins and calls from the website and ads. If managers mark deals, we add them to the report.
Can you promise a number of requests?
It cannot be guaranteed: demand depends on the season, prices and competition. Ads start working after launch, SEO builds up gradually, and we show the trend in regular reports.