AI chatbot for a website: when it makes sense in customer support
When an AI chatbot takes load off customer support and when it is better to wait: scenarios, the knowledge base, handing the conversation to a manager, privacy and common mistakes.
Expert blog by LightSEO
AI-written product descriptions: risks, review and rules
AI-written product descriptions save time, and they need data, rules and review. We look at the risks, the quality control process and the rules that help publish texts without errors.
Will artificial intelligence replace SEO specialists: a realistic view
Artificial intelligence speeds up routine SEO tasks, while strategy, fact-checking and responsibility remain with a person. We look at what gets automated, where AI makes mistakes and how to choose a…
AI shopping assistants: how they advise shoppers and what this means for stores
AI shopping assistants pick and compare products based on a shopper's description of a need. We explain how they work, what they change for a store and what to check on the website to get into their…
How artificial intelligence is changing product search: from keywords to dialogue
Product search is moving from keyword matching to understanding the meaning of a query and a dialogue with an assistant. We explain what this means for a store and how to prepare the catalog and prod…
The impact of artificial intelligence on e-commerce: what has already changed in the market
Artificial intelligence already affects product search, customer support, texts, advertising and analytics in online stores. We look at what has changed for small businesses, what the risks are and w…
How to create an online store for children's products
How to create an online store for children's products: age, safety and trust An online store for children's products is built around parents' trust In the children's niche, shoppers rarely look at pr…
Creating a tool store website
How to create a tool online store: specifications, compatibility and B2B A tool store where specifications really help people choose Two models can look almost identical yet differ in power source, p…
Creating a website for selling equipment
How to create an equipment online store: a technical catalog, commercial proposal requests and integrations An equipment website can sell without the "add to cart" scenario In a B2B catalog, the buye…
Creating a website for a clothing store
How to create a clothing online store: catalog, sizes and launch How to avoid chaos in sizes and colors One clothing model almost always exists in several variants: different sizes, colors, sometimes…
Creating a website for a furniture store
How to create a furniture online store: dimensions, configurations and logistics A furniture online store as a tool for a long buying decision People rarely buy furniture based on a single photo. The…
Website development for a cosmetics store
How to build a cosmetics online store: product selection, ingredients and repeat sales How to build a cosmetics store around product selection A shopper rarely visits a cosmetics store thinking "show…