Turnkey online store development for paintings and frames

How shoppers choose paintings and frames and what stops them

People look for a painting for a specific wall and mood: painting for the living room above the sofa, multi-panel painting for the bedroom, custom photo frame. They compare size, style and color, as well as the room where the painting will hang.

What stops them is how hard it is to picture the size: figures in centimeters say little without a sense of scale. The difference between the screen and the real color also puts them off, and for originals they do not know who the artist is or whether there is a certificate of authenticity.

What an online store for paintings and frames includes

• sections by room, style and theme, which you create in the Horoshop admin panel;
• a product page template: size, base material, technique, artist, year, number of panels, frame availability;
• a gallery with photos in interiors, close-ups of the texture and the frame corner, and a 360 view if needed;
• frames as separate products with profile, color and dimensions, plus a hint on which one to pick for a painting;
• Bestseller and New stickers and selections by style;
• product import from Excel, SEO basics, with the domain and access in your name.

Originals and works made to a custom size are usually non-returnable, so we put this condition on the delivery page. The store owner confirms the rights to the images used for printing.

SEO and feeds for a paintings and frames store

Categories by room, style and size collect the most precise queries, so for popular groups we create indexable pages with their own headings: loft-style paintings, framed posters. After a unique work is sold, we keep its page with the sold status and a selection of similar works so that it stays in the catalog and suggests similar options. In the Google Shopping feed we pass size, material and availability, and we prepare exports for Prom and Rozetka when needed. Promotion of visual catalogs is covered in the sections on SEO for online stores and Google Shopping.

Price and launch time for a paintings and frames store

An online store for paintings and frames costs from $500 on Horoshop or WordPress, and we fix the price in the contract. Hosting, domain and the platform plan are paid separately. Automatic calculation of a frame price for the customer's size requires separate development and is charged extra, and until then a request form does the job. To start, we need high-quality photos of the works, dimensions and delivery terms. A template launch takes three to five working days after we receive the materials. The stages are described on the online store development and launch page, and we discuss the scope of extra work during a free consultation.

Questions and answers

How do you show the size of a painting so the shopper understands the scale?

Next to the dimensions in centimeters we add photos in an interior with a sofa or a dresser for comparison.

Can a customer order a painting or a frame in a custom size?

Yes, through a request form. The client states the size, profile and preferred deadline in the request, and you give the price after calculating it. The request comes in Telegram and by e-mail.

How do I sell unique originals?

For an original we set the quantity to one and state the artist, technique and year. After the sale the page gets a status with a selection of similar works.

How do you deliver paintings and frames safely?

We state packaging for fragile items and the declared value of the shipment in the delivery terms. You keep photos of the packaging before shipping in case of claims.