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Each service and area answers its own search query with prices and examples.
SEO · Google Ads · Meta
SEO and ads for a consulting company
SEO and ads for a consulting company: pages for your customers' search queries, a technical website foundation and ads in Google and Meta with goals in analytics. We calculate the promotion price after a free audit, and the accounts and data are registered to you.
- Free audit and plan
- Reports in a shared chat
- The ad accounts are yours
Google ads for a consulting company
from $325
- SEO promotion
- after the audit
- Meta ads
- from $450
- Turnkey website + SEO
- from $1,000
The ad budget is paid separately, directly to Google and Meta. We fix the exact amount for the work in the contract.
IDATEX – +11,050% conversions from SEO
Executives look for a consulting firm for a specific task: a process audit, a strategy, a system implementation. SEO and advertising for a consulting firm bring to the website people who are already looking for such a service, and expert pages help prove your competence and win a consultation request.
- service pages matching clients' queries: audit, strategy, process optimization;
- consultant and case study pages that confirm your expertise;
- articles on topics executives care about, with comments from specialists;
- search ads for queries with the service name and the town or country;
- request tracking by source in Google Analytics 4;
- a report in a shared chat: inquiries, sources and changes in the campaigns.
No website yet, or is it outdated? Start with it: a turnkey website for a consulting firm from $500.
+11,050%
IDATEX conversions over 9 months of SEO
417
orders from Google Ads in a month, "Decor" case study
+175%
conversions from organic search in 5 months, "Yevrolinza" case study
since 2015
years of launching websites and stores
What gets in the way
What SEO and ads for a consulting company will change
Customers search for a service in Google and choose from the top results. Our job is to make sure you are among them.
A manager looks for an expert for their task
Service pages for audits, strategy and implementation bring the company into search results for queries about a specific task.
Expertise is hard to prove online
Expert articles, case studies and consultant pages show experience before the first conversation with a manager.
Ads bring random visitors
Ads on queries about a specific service lead managers to a page with a consultation request form.
Case studies
SEO and ad results
Figures from our clients' Google Ads, Search Console and SE Ranking reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
SEO promotion, 14 months
+3,996.7%clicks from Google in 14 months
View case study
Household chemicals
Google Shopping ads
UAH 1.5 millionrevenue from Shopping ads in a month
How it works
Stages
How we work
Ads bring inquiries after launch and moderation, SEO builds traffic gradually – so we often start with both.
- Step 01
Audit and competitors
We check the website, search results and competitors' ads, then name the plan and the price.
- Step 02
Queries and structure
We collect customers' search queries, group them by service and plan the pages.
- Step 03
Technical foundation and pages
We fix errors, optimize pages and create new ones for search queries.
- Step 04
Ads and analytics
We launch Google Ads and Meta and set up goals for inquiries and calls.
- Step 05
Reports and growth
We report regularly in a shared chat and strengthen what brings inquiries.
What's included
What SEO and ads for a consulting company include
The set of work depends on the website, competitors and budget – we fix it after the audit.
Audit and technical foundation
- Indexing, speed, duplicates and errors
- Mobile version and form usability
- Search Console, GA4 and goals
Pages and content
- Keyword research grouped by search intent
- Titles, descriptions and headings
- New service pages and answers to customers' questions
- Internal linking
Ads in Google and Meta
- Search campaigns with negative keywords and extensions
- Geo, ad schedule and bidding strategy
- Facebook and Instagram ads with retargeting
Reports and control
- Regular reports in a shared chat
- Inquiries, calls and cost per inquiry
- A work plan for the next period
Prices
How much SEO and ads cost
We calculate the SEO price after a free audit, and ad setup has a fixed price. We put the amount in the contract.
from $325Services listed: 6
The ad budget is paid separately, directly to Google and Meta. Monthly management is by agreement.
Questions
Frequent questions about SEO and ads for a consulting company
How much does promotion cost?
Google Ads search ad setup costs from $325, Meta ads – from $450. We name the SEO price after a free audit: it depends on the website, competitors and the number of services. The ad budget is paid separately.
When will the first results come?
Ads start bringing inquiries after launch and moderation. SEO delivers growth gradually, so we make no promises about rankings and traffic and show the changes in regular reports.
Which to choose – SEO or ads?
Ads are a fast flow of inquiries while the budget runs. SEO is stable traffic in the long run. After the audit, we recommend the right mix for your budget and season.
Are there ad restrictions in my niche?
Google and Meta have rules for certain topics, such as medicine, finance or alcohol. We check them before launch and prepare the ads and pages accordingly.
Who owns the accounts and data?
You do. We register the ad accounts, GA4 and Search Console to your company, and you pay the budget directly.
What if I don't have a website yet?
Start with a website that is ready for ads: a website on a ready-made template costs from $500, and a turnkey website with SEO – from $1,000.
The audit is free
Get a free audit
Send us your website address – we will look at the search results, competitors and ads and name the plan and the price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
How clients search for a consulting firm
Queries come in three types: business consulting (service), business process audit price (task) and how to build a sales department (problem). The results are read by an executive or owner, often several times over several weeks, each time comparing expertise, approach and examples of work.
The decision cycle is long, so SEO works here as a system of reminders: an article, a case study or a comparison brings the person back to the website while they choose a provider. That is why every article leads to a related service, a similar case study or a form to request a consultation with an expert.
What SEO for a consulting firm includes
First we set up the technical base: speed, structure, headings and indexing. Then we create content that answers clients' questions:
- a separate page for each service with tasks, stages and the result;
- consultant and case study pages approved by the clients;
- articles about typical business problems and ways to solve them;
- pages for the industries and business sizes you work with;
- Schema.org markup with company data and a tidy Google Business Profile.
What advertising suits a consulting firm
The core is Google search ads for queries with the service name, when the client is already looking for a provider. Separate ads lead to service pages and the consultation request form, and remarketing brings back those who read articles or case studies. The request event is tracked in Google Analytics 4 via Tag Manager. The report shows which queries lead to inquiries.
How we work and how much promoting a consulting firm costs
One team handles the website, SEO and advertising, so services, prices and wording match across all channels. Ad accounts and analytics belong to you, and you pay the advertising budget directly to the platforms. A shared chat and regular reports show the progress of the work. A turnkey website with SEO starts from $1,000, and the cost of promoting the company is determined after a free consultation and an audit. Learn more on the Website SEO audit, Google advertising and turnkey corporate website pages.
Questions and answers
When will a consulting firm start getting inquiries from search?
The first changes in visibility may appear within a few weeks, and a steady flow of inquiries builds up over months. The pace depends on the competition in the niche and the condition of the website, so nobody guarantees rankings.
What articles does a consulting firm need?
Ones that answer clients' questions: how to solve a problem, where to start, what the service includes. Your consultants are the authors, and we help with the structure and editing.
Can we advertise just one service?
Yes, companies often start with the one service that matters most to them and add others after the first results.
Do we need advertising in other countries?
If you work with clients abroad, we set up campaigns for the countries and languages you need. We agree on the scope during the consultation.