Horoshop or Shopify for selling in Ukraine
Shopify is the No. 1 platform in the world, and for a store "targeting America" it is a great choice. But Ukrainian e-commerce lives by its own rules: Nova Poshta, cash on delivery, software cash reg…
Expert blog by LightSEO
Horoshop or OpenCart in 2026
For many years OpenCart was the people's engine of Ukrainian e-commerce – free, familiar, with plenty of developers around. The market has changed since then. We compare which pays off better today:…
Horoshop or WordPress
WordPress powers half the internet, and Horoshop powers thousands of Ukrainian stores. Both options work, each in its own situation. Here is our honest comparison: launch speed, cost of ownership, su…
Google Merchant Center disapproves products
Red "Disapproved" marks in the feed are an emergency brake for all your Shopping ads. The good news: 90% of disapprovals come down to a dozen typical reasons, and each one can be fixed. We break down…
10 reasons why Google Ads burns through your budget
"The ads don't work" is the most common complaint we hear from store owners. Yet in 9 out of 10 audits we find specific setup mistakes, while Google itself works fine. Here are the ten that eat up bu…
20 online store mistakes that kill sales: a checklist
Getting traffic but no orders? In 9 out of 10 cases, the cause is on the website itself. Run through this checklist for your store: every item is a real reason why visitors leave without buying.
Prom.ua fees in 2026
The listing package is only the tip of the iceberg. Below are all the payments Prom charges a seller, with an honest calculation for three real sales volumes: 100, 300 and 1,000 orders a month.
Launching an online store in 14 days: a day-by-day breakdown
We break down, day by day, what a typical online store launch looks like with us: what happens at each stage, what we need from the owner and when the first sales come in. Example – a home goods stor…
SEO for an online store from scratch: a plan for the first 3 months
Free traffic from Google doesn't appear on its own – and it doesn't take magic either. Here is a real plan for the first three months: what gets done, in what order and when to expect the first resul…
Online store or Instagram: when it is time to build a website
Instagram is a great start: free, fast, with your audience right there. At some point, though, it starts holding back your growth. Here are six signals that this moment has come – and why a website w…
Wholesale B2B online store: differences and key features
A B2B buyer shops as part of the job: orders dozens of items at once, compares volume-based prices, downloads invoices. We look at how a wholesale store differs technically from a retail one and whic…
Google Shopping and Performance Max for a store: how it works
We explain in plain words how Shopping campaigns differ from regular ones, how Google itself shows your products with a photo and price, and why a launch is impossible without a Merchant-ready websit…
