Listings like "selling a profitable online store" are everywhere. It sounds tempting: take a ready-made business and start selling. We take an honest look at what you are really buying, where the ris…
From idea to first order – seven steps every successful store goes through. We break down each one: what to do, in what order and where beginners most often get stuck for months.
You choose a domain once and for good – moving a store to a new address is painful and risky for SEO. We explain how to choose a name, which zone works best for Ukraine and which mistakes cost you sa…
"Make it look nice and make it sell" – a spec like that gets you a surprise, and hardly a pleasant one. Here is what a store spec should contain so that you and the contractor picture the result the…
We compared Horoshop, Prom.ua, Weblium and WordPress/OpenCart on three parameters: annual cost, what the price includes and – most importantly – the hidden costs you only discover after launch.
"We'll do it in 3 days" and "development takes 6 months or more" – both extremes exist on the market, and both should be a red flag. We break down what makes up the launch timeline and what really st…
Half of launch delays come from waiting for materials from the owner rather than from the developer's work. Here is the full list of what to gather in advance so the project moves fast instead of sta…
"Your own website with unique code" sounds impressive – until the maintenance bills arrive. We break it down without emotion: when custom development is truly needed, and when it is the most expensiv…
A 2018 website in 2026 is the reason buyers run off to competitors, however "classic" it may seem. Yet tearing everything down in a panic is a mistake too: a wrong redesign kills the rankings you hav…
On paper, a custom-built website or a free engine looks like a saving: you pay for development once and use it. In reality, it is an iceberg of monthly costs that never appear in commercial proposals…
We have launched dozens of stores on Horoshop, so we know the platform from its admin panel, far beyond the marketing pages. An honest review: what it can really do, what wins you over and which limi…
"Misleading representation" (Misrepresentation) is the most dreaded verdict in Merchant Center: the whole account gets suspended, with no specific explanation of what exactly is wrong. We look at wha…
