How to collect search queries for a store category
Keyword research for a category goes far beyond exporting a thousand phrases from a tool. It means finding out how real buyers phrase what you sell.
Expert blog by LightSEO
How to write SEO text that people actually read
The split into "text for people" and "text for search engines" is outdated. Modern search evaluates how well a page answers the user's question – and that is exactly what the buyer wants.
How to check your website in Search Console: the basic reports
Search Console is a free tool that shows how the search engine sees your website. It is the only source of truth about indexing and real search queries.
How to move a website to a new domain
Changing a domain is the riskiest technical operation. It can be done without losses, but a mistake here costs months of recovery.
How to update old articles
An article that ranked at the top a year ago gradually loses positions. It hasn't become worse – fresher and more complete materials have appeared.
How to write without fluff and answer the customer's questions
Fluff in a text is a missing answer dressed up as style. If you can delete a paragraph and nothing changes, it was fluff.
Title and Description: how to write them so people click
Meta tags are your ad in the search results. Your ranking decides whether people see you, and the Title and Description decide whether they choose you among ten others.
Blog topics for an online store: how to find them
Good topics come from outside the office. You find them where people have already put their questions into words – in search, in chats with your managers and in reviews.
Technical SEO audit: what gets checked first
A useful audit skips the hundred-page document that lists everything in sight. It is a list of problems sorted by how much money each of them costs you right now.
Structured data for an online store: where to start
Schema markup tells a search engine exactly what is on the page. For an online store, it directly affects how the snippet looks in search results – and how many people click on it.
How much text a catalog category needs
"How many characters" is the wrong question at its core. The right one is: does the text answer the question the shopper still has after browsing the products?
How long to wait for results from SEO texts
Most disappointment with SEO comes from expectations. A text goes live on Monday – and by Friday people ask why there are no sales.