What a soft 404 is and how to find it
The page opens and returns a 200 code, yet the search engine marks it as a "soft 404" and drops it from the index. This means one thing: it considers the page empty.
Expert blog by LightSEO
What a semantic core is and why a store needs one
A semantic core is a map of demand, far more than a list of keywords to work into the text: what people search for, what they call it and how many of them there are.
What search intent is and how to identify it
Intent is the purpose behind a query. Two similar phrases can call for completely different pages, and you can figure this out in a minute.
What E-E-A-T is and whether it applies to an online store
The acronym stands for experience, expertise, authoritativeness and trustworthiness. For a store, it is something concrete: a set of signals that are easy to add and that also shape how much shoppers…
What to do if your traffic drops sharply
The first rule: stay calm and avoid changing everything at once. Every drop has a cause, and in most cases you can see it in the data – gut feeling will not show it.
What to check after a website redesign
A redesign is the most common reason for a sudden loss of traffic. The design itself is rarely to blame – the damage comes from the things that get changed along with it and should have been left alo…
SEO templates: when they help and when they hurt
Writing meta tags by hand for five thousand products is impossible. Templates solve this – yet a poorly configured template creates five thousand identical titles.
Promotion in AI search: what is changing
More and more often, users get the answer right in the search results without visiting any websites. The rules of SEO stay the same – what changes is how traffic is distributed.
Site search and indexing: where the risk lies
Every query in the internal search creates a new URL. If these URLs get indexed, the site quickly piles up thousands of pages nobody needs.
404 errors: are they bad for SEO
Having 404 pages is normal for any website. They become a problem when there are many of them and your own links point to them.
Keyword stuffing: what it looks like and why it is dangerous
A key phrase in every other sentence seems like solid optimization. In reality, it is the fastest way to make a page uncompetitive.
Internal linking in an online store: how to do it naturally
Internal links are a tool you fully control. They pass weight between pages and at the same time lead the shopper further through the site.