Turnkey online store development for farm products

How a buyer chooses farm products and what holds them back

The buyer searches by product and by trust in the producer: homemade cheese with delivery, eggs from a farmer, farm vegetables delivered to your door. Origin, production method, production date and the chance to see the farm matter to them.

Perishability and unclear delivery hold them back: when it will arrive, in what packaging, whether sour cream or fresh meat will survive the trip. Weight raises a separate doubt: some products are weighed by hand, so the buyer sees the exact amount after packing.

What a farm products online store includes

• categories by product type and pages of farms or producers;
• a product page template: ingredients, production date, shelf life, storage conditions, country and region of production;
• price per kilogram with an order increment and a note that the weight is approximate;
• sets and baskets as product bundles, availability statuses for seasonal items;
• delivery days and zones on a separate page and in the cart, payment online or on delivery;
• SEO foundation, training on the admin panel, domain and accounts in your name.

The sale of food products is regulated by food safety legislation. We place the producer's details and the storage conditions in a visible spot, and the list of required documents is best confirmed with the relevant authorities or a lawyer.

How we launch the store, feeds and SEO

You send us the product list, photos, prices and delivery rules: cities, days, hours, minimum order amount. We build the catalog structure, set up the product page template, connect payments and Nova Poshta and check a test order. The launch time depends on the size of the product range and the delivery scheme, and we name it after the consultation. For search we prepare categories for queries with the product name and region, and farm pages. We connect the Google Shopping feed for items that can be shipped and add exports for Prom.ua and Rozetka when needed.

Price and terms

A turnkey farm products store starts from $500 on Horoshop or WordPress, and we write the final price into the contract. You pay for hosting, the domain and the platform plan separately. Read about the launch on the online store development page, about search promotion – in the online store SEO section, and about local search results – in the local SEO section.

Questions and answers

How do you sell products that are weighed by hand?

We show the price per kilogram and the approximate package weight, and the order states that the final amount depends on the actual weight. You write the rule for recalculation.

Can products be ordered for a specific day?

Yes. We list the delivery days on a separate page and in the cart, and the buyer leaves the preferred date in the order comment. You coordinate the production and delivery schedule.

Is it mandatory to state the shelf life?

For food products the buyer expects the production date and shelf life, and labeling rules are set by legislation. The product page template has fields for them.

Is Nova Poshta suitable for perishable goods?

It depends on the product and the distance. For delicate products a courier in your city works better, and shipping suits dry items with a long shelf life. We agree on the list at the start.