Catalog with filters
Sections, specifications and filters for your product range: shoppers find what they need in a few clicks.
Turnkey online stores
Turnkey online store development for photo and video equipment
A turnkey online store for photo and video equipment: a catalog with filters, product cards, payment, delivery and an SEO foundation, ready for ads. From $500, a contract and a fixed price, with the store and domain registered to you.
- Certified Horoshop partner
- Contract and fixed price
- Google Shopping readiness
Store for photo and video equipment
from $500
- Migration from another platform
- from $600
- Store with 1C / BAS
- from $1,000
- Complex project
- from $2,000
The platform plan, domain and ad budget are paid separately. We fix the exact amount in the contract.
ITC – store launch in 14 days
A buyer of photo and video equipment thinks in systems: a camera, a lens with the right mount, memory cards and accessories. A turnkey photo and video equipment online store shows lens and camera compatibility, package contents and the condition of the equipment right on the product page.
- categories: cameras, lenses, action cameras, tripods, gimbals, lighting, memory cards;
- filters by type, mount, sensor size, video resolution, focal length and aperture;
- product page with package contents: kit lens, battery, charger, strap;
- a list of compatible lenses and accessories for every camera;
- separate condition fields for used equipment: shutter count, completeness, defects;
- delivery with declared value, payment online or in installments.
250+
projects launched
from $500
turnkey store
14 days
from kickoff to the launch of the ITC store
since 2015
years of launching websites and stores
Shoppers and sales
What an online store for photo and video equipment solves
A shopper chooses a product in a few minutes and goes where it is easier to find, compare and pay.
A lens may not fit the camera
A lens mount filter and compatibility info in the product card show only the lenses that work with the chosen camera.
The buyer worries about the condition of the gear
A product card with the package contents, condition and warranty shows exactly what the buyer gets, for both new and used gear.
A camera needs accessories
The camera card offers memory cards, bags and tripods, so the cart is filled in one go.
Case studies
Stores we have launched
Turnkey launches, migrations and ad results – with figures from the case studies.
CARTONIC
Cardboard 3D sculpture puzzles
Turnkey website, SEO optimization and ad readiness
View case studycartonic.com.ua
VERONESE
Figurines and gifts
Turnkey website, SEO optimization and ad readiness
View case studyveronese.ua
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Stages
How we launch an online store for photo and video equipment
The timeline depends on the number of products and integrations: we state it in the contract together with the price.
- Step 01
Consultation
We discuss the product range, suppliers, payment and delivery, and choose the platform.
- Step 02
Catalog structure
We plan sections, specifications and filters for your products.
- Step 03
Design and product cards
We style the store to match you and set up the product card.
- Step 04
Products, payment, delivery
We import products and connect payment, Nova Poshta, notifications and analytics.
- Step 05
Testing and launch
We test orders, connect the domain and train your team.
What's included
What an online store for photo and video equipment includes
We clarify the scope at the consultation and fix it in the contract.
Catalog and products
- Sections, specifications, filters and product variants
- Product import from a spreadsheet or a supplier feed
- Site search, comparison and wishlist
Orders
- Cart and checkout in a few steps
- Online payment, cash on delivery, Nova Poshta
- Order notifications in Telegram and by e-mail
SEO foundation
- Meta tag templates for categories and products
- User-friendly page URLs and a sitemap
- Search Console and product markup
Marketing
- Feeds for Google Shopping, Rozetka and Prom.ua
- GA4 with purchase events, Meta Pixel
- Training your team to work with the admin panel
Prices
How much an online store for photo and video equipment costs
The price depends on the number of products, integrations and design. After the consultation, we fix it in the contract.
from $500Services listed: 6
The platform plan, domain and ad budget are paid separately.
Questions
Frequent questions about an online store for photo and video equipment
How much does an online store for photo and video equipment cost?
A turnkey store costs from $500, with 1C / BAS integration – from $1,000, a complex project with integrations – from $2,000. The platform plan and domain are paid separately. Details are on the Turnkey online store page.
What platform will the store be on?
Our main platform is Horoshop: we are a certified Horoshop partner and have been launching stores on it since 2015. For custom logic, we recommend WordPress or custom development.
How do I upload products?
We import from a spreadsheet, a supplier feed or your old website. We structure the specifications so that they work in the filters.
Will you connect payment and delivery?
Yes: online payment, cash on delivery, Nova Poshta and order notifications in Telegram and by e-mail.
Where will the store get shoppers from?
We lay the SEO foundation during the launch, and for a quick start of sales we connect Google Shopping and Meta ads. The ad budget is paid separately.
I already have a store on another platform
We move it to Horoshop with products, page URLs and redirects – from $600. Details: store migration to Horoshop.
Free consultation
Tell us about your store
Tell us what you sell and how many products you plan to have – we will suggest a platform, timeline and price. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00
What a buyer of photo and video equipment looks for
A photographer or videographer chooses a system: a camera, lenses and accessories that work together. Queries describe the task, for example mirrorless camera for beginners, lens for Sony E or action camera for video. A separate group of buyers looks for used equipment and compares shutter count and condition.
The store is convincing when the product page lists the mount, sensor size, video formats, full package contents and clear warranty terms. For expensive equipment, real photos of the specific unit also matter.
What a photo and video equipment online store includes
- catalog structure by equipment type and brand, brand pages;
- specifications for filters: mount, sensor, stabilization, video resolution;
- links between products: for a camera we show compatible lenses, memory cards and batteries;
- bundles of a camera with a lens and accessories at a combined price;
- product pages for unique units of used equipment with their own photos and a stock of one item;
- a price request button for rare models, SEO foundation, cart, delivery and payment.
Exchanges and returns follow the consumer protection law. For used equipment and made-to-order items you can set separate terms, and they will appear on the product page.
How we launch a photo and video equipment store
At the start we discuss the product range, suppliers and whether you sell used items. Then we prepare the structure with mounts and types, the product page template, the import of the first products from the price list and a test order. We need a price list or access to the supplier's data, your own photos of used equipment, warranty terms and your company details from you. A store on a template launches in 3–5 working days after you hand over the materials. For categories we prepare pages for queries such as mirrorless cameras and lenses for Canon, and connect exports for Google Shopping and Hotline when needed.
Price and launch time
The starting cost of a photo and video equipment online store is from $500 on Horoshop or WordPress, and we fix the final amount in the contract. Hosting, the domain and the platform plan are paid separately. The work stages are described on the online store development and launch page, and product advertising in the Google Shopping and Google Ads sections. We price SEO and advertising individually after a free consultation and audit, and register the ad accounts and analytics in your name.
Questions and answers
How do you show which lens fits a camera?
We add a mount specification to every product and link cameras with compatible lenses. The buyer filters the catalog by their system.
Can used equipment be sold?
Yes. For every unit we create a separate product page with its own photos, condition and shutter count, and the stock equals one.
How do you set up a bundle of a camera with a lens and a memory card?
Product bundles are configured in the Horoshop admin panel: the buyer sees the contents and the combined price of the set.
What about rare made-to-order models?
Instead of the buy button we show a price request, and the inquiry arrives in the admin panel as an order.