Turnkey online store development for HoReCa equipment

How venue owners choose HoReCa equipment and what stops them

A buyer opens a venue or upgrades a kitchen and searches for professional coffee equipment, an industrial stove for a restaurant or a refrigerated cabinet for the kitchen. They compare power, capacity, material and warranty, and often agree on the decision with the head chef, an engineer and the accountant.

What stops them is a lack of technical data, unclear connection requirements and missing warranty and service information in the description. That is why the product page answers these questions, and a manager handles selection requests.

What an online store for HoReCa equipment includes

• sections by equipment type and venue type, which you create in the Horoshop admin panel;
• a product page template: power, voltage, dimensions, weight, volume, material, warranty, country of manufacture;
• a block with connection requirements and a link to the PDF data sheet;
• venue opening kits as separate products with a list of items;
• invoice payment for legal entities and sole proprietors (FOP), online card payment;
• delivery of oversized cargo, pickup from the warehouse, catalog import from Excel.

Gas and high-power electrical equipment is connected by qualified specialists according to safety requirements. The store only shows the conditions needed for operation, and you describe installation and commissioning services on a separate page.

SEO and feeds for a HoReCa equipment store

B2B buyer queries contain the venue type and the model: coffee shop equipment, convection oven for a bakery. For equipment groups and for brands we create separate pages with their own headings. In the Google Shopping feed we pass the brand, model and availability, and we prepare exports for Prom and Rozetka when needed. Key queries and catalog structure are covered in the sections on SEO for online stores and Google Shopping.

Price and launch time for a HoReCa equipment store

An online store for HoReCa equipment costs from $500 on Horoshop or WordPress, and we fix the development cost in the contract. Hosting, domain and the platform plan are paid separately. To start, we need a price list or a product file, data sheets, photos, and delivery and warranty terms. A template launch takes three to five working days after we receive the materials, and we discuss a large catalog during a free consultation. The stages are on the online store development and launch page, and a supplier company website is covered in the corporate websites section.

Questions and answers

How do you show a buyer that the equipment will fit their kitchen?

On the product page we highlight dimensions, power, voltage and power supply type, and next to them we add a selection request form. The request comes to you in Telegram and by e-mail.

Can I offer invoice payment?

Yes. We add invoice payment for legal entities and sole proprietors (FOP), and you issue the invoice yourself after the request. For regular clients we set up a group with a personal price list.

How do I sell equipment kits for a new venue?

We set up a kit as a separate product with a list of items and a total price. The buyer sees what is included and orders everything together.

What about warranty and service?

On the product page we state the warranty period, the service center address and the terms of a technician visit. If you offer installation, we describe its cost on a separate page.